Tips to get ready for INBOUND24!

HERE WE GO FOR THE 3RD YEAR IN A RAW - DID YOU SAY INBOUND?

INBOUND is Hubspot's most important event of the year. It gets us ready for the most important quarter of the year, but do you really know what INBOUND is?

This annual event is designed as an immersive experience to expand your perspective on marketing, tech, and the worlds that are built from both. It's a place where you can learn - since 2011 - about the latest trends and developments in your field, network with like-minded professionals, and be inspired by some of the best minds in the business.

That's why this event attracts 11,000+ attendees live and 100,000+ online views, with 72 countries represented, empowering aspirational minds and converging on the latest trends in marketing, sales, customer success, and revenue operations.

HOW TO BEST PREPARE FOR INBOUND

Like any event / meeting, preparation is key to get the most out of your experience. We are talking here about 4 intense days and nights, so unless you come prepare, you might miss some great opportunities out there. How can you best prepare you might ask? Below some tips just for you to:

1. Define success

2. Get ready - mentally / physically / emotionally

3. Get the big picture

4. Know the practical stuff

Before moving forward, put a reminder to download the app from the 13th of August 2024:

Now, Enjoy the read, feel free to comment any thought or feedback and happy to connect during INBOUND24 to talk about growth ?

1. CLARIFY YOUR PURPOSE - how do you define success?

Before checking in details what options are available to you during INBOUND 24 (sessions, stages, networking events, app connections...), let's prioritize what is important for YOU! So what's important for you?

• Clearly define your objectives for attending the event. Are you looking to network, learn about industry trends, promote your business, or all of the above? Knowing your goals will help you tailor your approach.
• Once you know what you are looking for, you can review the event agenda and identify sessions and people that align with your objectives. Plan your schedule accordingly to make the most of your time (cf 3. Get the big picture to help you plan it).
• Don't forget to create buzz and encourage interactions using social media, email newsletters, and other communication channels.
• In the meantime, I would highly encourage to develop a strategy for networking. Research key speakers, attendees, and exhibitors you want to connect with. Reach out in advance to schedule meetings or simply introduce yourself. You can also follow the event's official social media channels and use event-specific hashtags to engage in online conversations. Share your insights and connect with other attendees pre/ during/ post event!

2. GET READY FOR IT - mind / body / heart

Remember that a well-rounded preparation approach considers mental, physical, and emotional aspects. By following these steps, you'll be better equipped to approach INBOUND24 with confidence, enthusiasm, and a positive mindset. So, let's get started!

2.1. MENTAL PREPARATION:

Set Clear Goals: (cf 1. Clarify your purpose).

• Define SMART objectives for attending the event.
• Determine what you aim to achieve in terms of networking, learning, or business promotion.

Create a Schedule: (cf 3. Get the big picture to help you plan it).

• Plan your day during the event. Make a list of sessions, workshops, and networking opportunities you want to attend. Having a schedule will keep you organized and motivated.
• Give Yourself Breaks: Allow yourself moments to step away, recharge, and regroup during the event. Overwhelming yourself can lead to burnout.

Visualize Success:

• Spend time envisioning yourself confidently navigating the event.
• Imagine successful interactions, conversations, and achieving your goals.

Stay Informed:

• Keep up-to-date with industry trends and relevant topics.
• Equip yourself with valuable knowledge for meaningful discussions.

Practice Active Listening:

• Hone your active listening skills, as they're crucial for meaningful conversations.
• Focus on understanding others and asking insightful questions.

Practice Your Elevator Pitch:

• Craft a concise and engaging pitch about yourself and your business.
• Practice until you can deliver it smoothly and confidently.

2.2. PHYSICAL PREPARATION:

Plan Your Outfit:

• Choose an outfit that aligns with the event's dress code and boosts your confidence.
• Ensure you feel comfortable and well-presented: comfortable shoes are key!!!

Stay Well-Rested:

• Prioritize getting a good night's sleep before the event.
• Being well-rested enhances your energy and focus.

Bring Essential Tools:

• Pack necessary items like business cards, note-taking materials, chargers, etc.
• Organize your essentials to be well-prepared practically.

2.3. EMOTIONAL PREPARATION:

Stay Positive:

• Focus on the opportunities and connections you can make.
• Accept Imperfections: Understand that not everything will go perfectly, and that's okay. Embrace the learning opportunities that challenges present.

Practice Deep Breathing and Relaxation:

• Incorporate deep breathing or relaxation exercises to manage anxiety.
• Calm your nerves and reduce stress.

Review Past Successes:

• Reflect on past successful networking or business interactions.
• Remind yourself of your capabilities and achievements.

Stay Open-Minded:

• Approach the event with an open heart and mind.
• Embrace the chance to learn from diverse perspectives.

Practice Gratitude:

• Express gratitude for the opportunity to attend and learn.
• Cultivate a positive outlook and appreciation for the experience.

Connect with Others:

• Reach out to colleagues, friends, or acquaintances attending the event.
• Foster connections and a sense of belonging.

3. GET THE BIG PICTURE - what will happen when?

INBOUND is huge. With 200+ speakers and 180+ sessions planned in 2024, you better know what's your priority to make the best out of this experience.

To make your life easier, here are

-> the link to the Agenda with filters by sessions / stages / content (agendas by interest are available under the tab "targeted agenda")

-> the link to create a custom agenda

-> below few tips on what to look for:

3.1 AGENDA

Dates to keep in mind pre-event

-> App available on the 13th of August 2024

-> Seat reservations will open on August 20 for VIP pass holders and August 27 for General Admission pass holders

-> Livestream available from September 18- 20

• Wednesday, Sept. 18: YouTube Livestream Link
• Thursday, Sept. 19: YouTube Livestream Link
• Friday, Sept. 20: YouTube Livestream Link

-> Partner Day registration for partners already available here

Sessions scheduled

-> 18th Sept: 9.30am to 6pm

-> 19th Sept: 9 am to 6.30pm

-> 20th Sept: 9 am to 3pm

Dates to keep in mind during the event

3.2. SESSIONS - in rooms throughout the convention center

• Sessions that require reservations: Deep Dive (90min workshop style) and Education (45min) Session programming will need to be booked in advanced, through the INBOUND app. Click on the option to ‘Save a seat’ on your Agenda Card to book your slot.
• Sessions that are open to everyone and do not require reservation can be added to your agenda using the “Favorite” option.?
• Session full? We will have a standby line available onsite for each capacity controlled session. We recommend that you arrive early for this line as we are limited in the number of seats that open up.

3.3. STAGES?- on Level 0?in The Hub

• Main Stage: Here you’ll find our Spotlight sessions featuring inspirational talks from the icons, legends, and thought leaders of our time.?Furthermore, this stage is for a curated exploration of transformative trends and leadership across the business spectrum. This stage brings together visionary leaders and innovators from some of the largest global companies as well as buzzy, disruptive brands, offering a panoramic view of the strategies and tactics shaping our future.

IN24 Livestream hours: Attendees from around the world can watch INBOUND 2024 Main Stage Programming live via HubSpot's YouTube channel this September 18-20!

This livestream will include all Spotlight and Industry Insights sessions. Our 3-day livestream will feature 20+ sessions, English closed captioning, and ASL interpretation.

The full IN24 daily livestreams will only be available to rewatch for a limited time. Be sure to tune in live for the full experience!

• HubSpot Heroes Stage: HubSpot HQ is home this year to all things HubSpot content from customer growth stories to Academy lessons with your favorite Professors, and even insights from developers on the latest demos and updates on the product side — this stage is a can’t miss for any HubSpot fans!
• Content & Creator: New this year, this stage shines a spotlight on the crafting and impact of content in the digital age, bringing together visionary content creators and marketers. Discover the strategies behind engaging narratives, powerful marketing content, and sales-driving communications, all from the expert minds of those who craft content that resonates and converts.
• Inbound Originals stage: New this year, stop by to see some of the INBOUND community’s most highly-rated speakers, and learn from them as they share original, insightful, and practical strategies and tactics across the go-to-market spectrum. You’ll learn new perspectives and gain cross-industry insights from these seasoned thought leaders.

We are also excited to share the return of the Breakout sessions including Deep Dive Workshops and Education Sessions. These classroom-style workshops are sessions that peel back the layers of an attendee's curiosity in order to provide deeper insights with educational value. In these more intimate, focused group learning sessions, attendees will have the opportunity to ask questions in real-time. Remember to reserve your seat via the mobile app in August!

• Meetup: thematically curated sessions where attendees can connect with each other. For the passionate, the curious, and the fans of nerding out, Meetups are the perfect space to build community centered on a specific purpose. Look out for "meetup" in your app's agenda, but here are a few we are excited about:

Connections via the INBOUND App are also encouraged to create connections: Attendees can search for other attendees and network in the Community feature within the INBOUND app. Each user that has set up a profile will appear here. You can search for a specific attendee by typing their name into the search bar. You can view an attendee’s profile by clicking on their name, and from there, you can direct message them by tapping the?Chat?button at the bottom of your screen. More info on networking via the INBOUND app.

3.5. SPEAKERS

Some outstanding speakers will be at INBOUND24, make sure to check the list of who will be attending to make sure you get the most inspiring content based on your interest. The full list of speakers is available here.

4. KNOW THE PRACTICAL STUFF - Food, Dress code & more

4.1. MAP OF THE CONVENTION CENTER

You can access the map of the convention center here

4.2. ACCESSIBILITY

INBOUND is committed to providing a quality experience for everyone. To learn more about our offerings please download our full Accessibility Guide(opens in a new tab). Topics include: In-person accessibility, mobility devices, companions & personal attendants, nursing accommodations, low sensory needs support and more.

Throughout this guide, you will see several areas that are available by request only. Some types of accommodations can take several weeks to arrange, thus the deadline for submission is August 12, 2024.

4.3. FOOD

• At INBOUND, we are happy to provide many meal accommodations. Dairy Free, Halal certified, Gluten Free, Vegan, and Vegetarian options are available at a variety of food trucks and locations inside the BCEC. More information in this link
• For support, please email [email protected] and we will work with you on current options.

4.4. WATER

Be sure to bring your refillable water bottle as we will have multiple water stations throughout the BCEC.

4.5. COFFEE

We know coffee is just as important as food and there’s plenty of it available throughout and around INBOUND. You can find drip coffee and tea in our Power-Up Lounges and in stations scattered throughout The Hub. Looking for a fancy coffee? Many of our sponsors will be offering specialized coffee. Check back for details closer to the event.

4.6. WHAT ELSE IN BOSTON:

If this is your first time in Boston - or if you just love wondering around in a cool city, you might be curious to visit the city or try a nice restaurant. Thus, here's an link with things to do in Boston, Enjoy your experience!

4.7. VIP PERKS

4.8. SPECIFIC TO HUBSPOT PARTNERS

Last but not least, as Hubspot Partners - you deserve a section just for you ?

Here are the 2 links you should absolutely keep at hands:

• Partner Day
• Partner Road to Inbound

CAN'T WAIT TO MEET YOU THERE, PLEASE COMMENT ANY TIPS AND FEEL FREE TO CONNECT!