TIPS FOR A FREELANCE COMMERCIAL DIRECTOR

You are a commercial director and you want to be shooting lots of commercials or you are a newcomer director and want to be in the commercial world directing many TVC for the brands you love. The most important thing is you need to be trusted, you need to be respectful and positive and the same thing for agencies and producers out there. People, in an equal balance of trust, respect and positiveness have to act to make business, you need to sell your idea, your personality, your soul and your proposal "the treatment" and producers have to sell your idea to the agency, and agency to the client. And hey, it doesn't matter if you make an amazing treatment, then, the risk of a high budget from the producer you are pitching with, plus you may have done an amazing treatment but agency and client want someone that has done the similar job before, so..., all the work for nothing? how is this possibly? how don't you win after making an amazing treatment? Yes, relax, the business is like this, it shouldn't be, but lots of people act like this, so you just need to relax, have a cup of tea or whatever you want and see who you want to pitch next and why.

I guess, everyone wants to play safe here, but what is it safe in an art expression and form? Yes, there is money, it is advertising, but if there is not a risk, advertising will not evolution, it will get stuck in the same communication and audience will be bored, so they will loose Brand attention and opportunities to sell products. So to do the same or have the abilities to do the same, or risk and been original?

So yes, it is hard to win a job even if you do an amazing job, but don't loose your hope and always try to be a visionary in your treatment. Try to be yourself and don't be afraid to be weird, embrace it and propose your own way of how you would like to do it. Try to be water, goes around and around and find your own way. So, the tip above or how the business is for you trying to do an amazing job and below, some crucial tips for the document you are working on.

Use casual wordings, incredibly visuals, own anecdote to explain something and be sexy. Attach reference links to films that have same mood, visuals, camera movements, art direction, etc and try to have a call with agency before this, try to understand the budget so you fit your approach to the budget and make you images and presentation relevant.

This is a pleasure game as everything in life, you need to enjoy the process and they have to enjoy the process, always speaking in order and clear but never forgetting that we do one of the most beautiful things to communicate with audience and the idea is always to be clear and surprise them. Thanks