Tips for Facebook ads in 2022

I only share information when I know it’ll benefit you guys.

Let's get going!

Take everything I say by a grain of salt. My clients' brands are not the same as your brand. There is a huge variable here! I’m telling you what has worked for us so this could be useful to you guys.

I have a ton of stuff ready for y'all but I’m not going to put them all in one post, I'm going to post regularly again. Case studies coming soon!

Just going to drop some nuggets surrounding following points:

• Campaign Objective
• Retargeting
• Product

? Creatives

Campaign Objective

For some of my clients I have been using traffic campaigns instead of conversion campaigns. We have come to a point where we tested almost everything and for some reason traffic campaigns have been doing quite something to say the very least.

We have scaled multiple brands with JUST traffic campaigns. Obviously this blew my mind! I would say just give it a try.

The big boys aren't going to like that I reveal the next tip, but I couldn't care less: Before stopping ads you were confident in, try exporting them to another ad account. You're welcome

Retargeting

When it comes to retargeting I can save you a bunch of money by saying only test retargeting for 1-3 days MAX. Over a bunch of client accounts in various niches we have lost quite some money on testing longer periods but they just don’t work anymore. (for us at least!)

I’m not telling you to not try it, I’m telling you to let go once you have tested it for some time. You’ll see it doesn’t do any good.

Product

I can confidently say Facebook knows your product. We have tested this enough to come to this conclusion. Facebook knows your AOV and will adjust your CPM accordingly.

I don't know what it is but it seems like the better the presentation (website, images, logo, fb page, Instagram..) of your product the better Facebook ads work. Maybe it's a universe thing I don't know

Creatives

1) User generated images are outperforming high quality professional pictures. UGC's are a great way of having a pipeline of creatives ready to test.

Platforms like Billo are alright altough I find them to be a bit on the expensive side. It's alright to begin with but I have been personally contacting creators directly. We have been able to save about 60% just by doing that.

It takes some time and to effort find good creators and to come to a solid agreement though! I'll probably make another post about this soon.

2) Still images have also been outperforming high quality video ads, not much to explain here. I would say add some still images to your testing.

I hope this helps, I'll see you guys in a couple of days!