Tips for Event Promoters: #42 - Speaker Accessibility

Encourage your speakers to attend your entire event, if possible. We routinely see the speaker who takes the time to get to know the attendees better by being accessible throughout the event is the speaker that has the highest back-of-the-room sales at the event.

If you have luncheons or dinners for your attendees the speakers will be joining, try and separate your speakers amongst the different tables. Don't let them all sit together like an "old boys" club that seems unapproachable to your regular attendees.

The more opportunities your participants have to interact with the speakers then the more each of those speakers that make themselves accessible will usually sell.

Editor's note: This article is excerpted from my book "View from the Back: 101 Tips for Event Promoters Who Want to Dramatically Increase Back-of-the-Room Sales." Can't wait to get it a tip at a time? Pick up your own copy today at your favorite online bookstore.