Tips for Entrepreneurs Looking to Scale Your Online Business (Part 1)

For small business owners, growth does not happen overnight. To be a leader in your niche, taking a strategic approach to business growth ensures you stay ahead of the curve. Is your business all geared up for growth? Here are some tactics to help you scale up your online business.

1. Simplify the Buying Process

Businesses sometimes make their customers go through multiple steps or processes in order to buy their products or services. As a result, prospects drop out and opportunities were lost along the customer path. Think of the times you gave up when you had to fill up lengthy forms or go through a complex e-commerce store payment. Eliminating complicated steps and simplifying the path to purchase might actually get you more customers.

2. Create a Marketing Buzz

If you want to scale your business, it is inevitable to give your brand more exposure and create a marketing buzz. Social Media Marketing is a great starting point to generate more brand awareness. Another proven tactic is to partner with influencers and tap into their audiences. Email automation can also be a cost-effective way to nurture and convert e-commerce customers 24/7. Other popular outreach tactics include pitching your brand to public relations agencies for greater media exposure, or conducting live streams and webinars to engage customers virtually.

3. Invest In SEO

Search engines are one of the best referrers you can get for your business. Without investing in Search Engine Optimisation (SEO), you are losing potential customers who are unable to find you in popular search engines like Google and YouTube. By implementing the right SEO techniques, search engines will deliver interested customers directly to your site without any costly advertising.

4. Track Your Performance

Upon ramping up your marketing efforts, one needs to constantly monitor the analytics and evaluate the business performance. Is your sales performance hitting the target? Are the costs of acquiring customers worth spending? Data analytics allows you to directly analyse buying behaviour, set better targeting decisions, personalise marketing content and determine top-performing lead sources.

With a winning product or service, a realistic growth plan and a true entrepreneurial mindset, scaling your business isn’t as tough or over-ambitious as it seems. As a digital marketing agency dedicated to helping small businesses grow in the post-covid economy, Create Intangibles will help you scale your online business through Digital Marketing. Contact us today to find out more.

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Content Credit: Peter Lee