Tips for Engaging Employees and Clients Before the Holiday Rush
Cheryl's Cookies: a 1-800-FLOWERS.COM, Inc. brand

Tips for Engaging Employees and Clients Before the Holiday Rush

The holiday season is fast approaching, and it's time to start thinking about your corporate gifting strategy. But, why wait until December to engage with your employees and clients through a corporate gifting program? Thanksgiving provides the perfect opportunity to show your appreciation, increase engagement, and stand out from the crowd before the holiday gifting rush.

Here are some essential tips for your holiday corporate gifting program:

Prioritize: Give Thanks Before the Holiday Rush

While December is the traditional time for corporate gift-giving, don't underestimate the power of expressing your gratitude during Thanksgiving. It's the one time of year when employees and clients might expect to hear from you with holiday wishes, and reaching out during this time can set you apart from the competition. Extend a kind gesture and make a lasting impression even before the holiday gifting frenzy begins.

Customize: Show You Care About Their Preferences

Customization is key to making your gifts truly special. Consider the unique needs of your recipients, such as allergies, dietary restrictions, or personal beliefs. Being aware of these considerations and offering gift options that cater to them will make your gesture more thoughtful and appreciated.

Personalize: Build and Strengthen Connections

Beyond traditional gift-giving, consider incorporating heartfelt, authentic gestures. Personal notes to individual recipients or a collective note to your entire team, expressing your gratitude and acknowledging their hard work and dedication, can be a great way to start. You might also organize a holiday team lunch to celebrate together.

Furthermore, remember that some of the people you're reaching out to may have faced challenges throughout the year or are dealing with personal difficulties during the holiday season. Whether it's an illness, the loss of a family member, or other struggles, taking a moment to let them know you're thinking of them can provide comfort and support.

Stylize: Offer Choices for Varied Tastes

Having a versatile gifting program with a range of options can be a game-changer. Offer employees and clients the flexibility to choose gifts that match their preferences, whether it's food, jewelry, keepsake items, flowers, or cookies. Our SmartGift for Business platform, for instance, provides a selection of items to choose from, making it more likely that your gifts will be appreciated.

As you embark on your corporate gifting journey, remember that you don't have to wait until December to engage with your employees and clients. Thanksgiving presents a unique opportunity to express your gratitude and foster strong relationships before the holiday season arrives. By prioritizing, customizing, personalizing, and stylizing your gifting program, you can create a memorable experience that sets you apart from the crowd and leaves a lasting impression.

Tom Shimko

Innovative Growth Leader in Marketing, Customer Experience, Strategy, and Maximizing Lifecycle Value

1 年

Focus on the fact that 1800Flowers has innovative ways to meet the needs of business buyers! You’ve done a lot!!!

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