Tips for Encouraging Engagement During a Virtual Event

After spending all your time and energy setting up your virtual event, don’t let your effort go to waste due to low engagement. According to Social Media Today, “Boring content, disorganized hosts/moderators, lack of opportunities for interaction and uncharismatic speakers top the list of leading problems associated with virtual events.” Here is a list of ways marketers can make their next virtual event more engaging.

Be Adaptable

The beauty of any type of event lies in the ability to interact with others—even if it occurs digitally. Interaction comes with variability, and predicting exactly how a virtual event will pan out can pose challenges. That’s why adaptability remains a vital skill for any marketer to have ready and waiting.?

To foster engagement, you may need to pivot mid-event to adjust the conversation to what the audience finds compelling. Thanks to chat features, polls, and other engagement tools, you can learn what interests your audience in real time, enabling you to shape the content throughout the event.?

The host can’t do all the heavy lifting here. You will likely need a community manager on hand to engage in the chat, help guide the host towards new conversation topics, and manage those fun features like polls.

Use the Right Tech?

Virtual events are here to stay, so many businesses now seek the right tech to make their virtual events a success. In 2021, 85% of those surveyed indicated that their organization faces pressure from employees and customers to improve event technology. An equal number of respondents cited plans to evaluate new virtual event technology that same year.?

The right tech takes a virtual event to the next level. Branding a virtual event using your logos, background and colors is one of the best ways to improve the professionalism of the event from minute one. Use Q&A, chat, polling, and hand-raising tools to give event attendees the chance to engage with presenters and moderators and to add to the conversation at any point during the event.

With the right technology and mindset, you can make your next virtual event memorable and engaging for all!?

(https://www.socialmediatoday.com/spons/tips-for-encouraging-engagement-during-a-virtual-event/630663/)