Tips for Email Marketing Success

Despite changing trends in online marketing, sending emails have remained an effective tactic. Keep reading to learn the best strategies for success.

Segment Your List

Not every prospect will be attracted to every offer. Break up your email list into groups so that you can customize the content recipients receive.

You can group subscribers by:

●     Age

●     Gender

●     Location

●     Interest

●     Open rate

●     Lead magnet

●     Purchase history

●     Device type

●     Website engagement

●     Or anything else that will help you deliver customized content

Create Customized Content

Recipients won’t pay attention to your emails unless they contain messages that are relevant to their needs and desires.  Find out more about your subscribers so that you can create content that meets their needs. 

You need to learn:

●     What they like;

●     The products or services they need;

●     What brought them to your website;

●     What caused them to subscribe to your list.  

Grab and Keep Attention

Make attention-grabbing subject lines, compelling headlines, and striking images to get readers hooked. Then keep their attention by getting straight to the point of your message.

Include a CTA

Once recipients have finished reading the email, they need to know what’s next. If you don’t guide them, they won’t take the desired actions. 

Include a call to action (CTA) that guides readers in taking the next step. This is an effective online marketing strategy that keeps them engaged with your business.

Don’t forget to check our website and sign up for our newsletter for the latest information and specials.

See Third Little Pig Media: digital marketing for everyone else. Thirdlittlepigmedia.ca