Tips for Effective Social Media Management on Six Top Platforms

There are tons of social media platforms out there, each with its own niche. As B2B companies start to think about their brand identity, many wonder, “should we join all of them, or some, or focus on just one or two?” To decide what type of?social media strategy?is right for you, you need some social media management guidelines. Once you have a good idea of each platform’s strengths, you can begin to narrow down your choices. During the process, consider the types of content you have to offer or are prepared to produce, and create a strategy that keeps leads moving along your sales journey.

In this blog, we’re covering?top tips and tactics for six of the most popular social media platforms, so no matter which you choose, you’ll have a great starting point to develop your?brand identity, grow your audience, and generate leads and sales.

1. LinkedIn

No platform creates as much opportunity in B2B as LinkedIn. In 2020,?40 percent of U.S. internet users?aged 46 to 55 years used LinkedIn, which makes sense as a platform designed for professionals. LinkedIn offers amazing potential for connecting with the right audience quickly, as its users are more likely than those any other platform to understand and engage with your content.

Refine your company page to generate leads:?Build out your company LinkedIn page with a compelling header image and a clear call to action in your company description. LinkedIn only displays the first two lines of your company description, so it’s critical to make effective use of that space to grab potential readers.

Create a showcase page:?LinkedIn Showcase Pages help segment inbound traffic with dedicated pages that only connect to a particular target audience. LinkedIn describes these pages as helpful in representing a brand, business unit, or company initiative to develop long-term relationships with a specific audience.

Make use of Advanced Search: LinkedIn’s advanced search enables you to quickly identify the exact types?of people you are targeting. You can filter searches by location, current company, industry, past company, school, profile language, and nonprofit interests to find prospects in a specific region or anywhere in the world.

2. Twitter

With hundreds of millions of Tweets sent every day, there’s no denying the reach of Twitter. Users rely on the platform for local and global news and views on just about everything. While LinkedIn is the most used platform for connecting B2B companies to their audiences, Twitter houses many of those same people and offers another opportunity to generate leads and sales.

Keep it short and sweet:?With a character limit of 280, good tweets have all the important info right up front, are easily scannable, and actively compel readers to take the next step, which typically means clicking a link to a product or service, article, or method of contact.

Use hashtags to your benefit:?Use the hashtag (#) symbol before specific, relevant words and phrases without spaces to make your posts searchable. #digitalmarketing #hashtagtips #socialmediamanagement

Interact with followers:?B2B accounts typically don’t use Twitter as a customer service tool to the same effect as B2C accounts, but that doesn’t mean you can’t have personality. Pose questions about industry experiences or specific pain points that resonate with people and prompt responses, and guide them towards your solutions.

3. Facebook

With?roughly 2.8 billion monthly active?users,?Facebook?is the most popular social network worldwide. That’s a huge pool of potential customers, but most of them aren’t in the market for B2B services, so specific tactics should be employed to help reach your target market quickly and effectively.

Use high-quality imagery:?Facebook is great for sharing photos of your people, products, facilities, equipment, fleet vehicles, and anything else that helps build people’s mental image of your business. From there, your level of engagement and continued efforts mold that image into a memorable and attractive option for quality products and services. Images generate likes, comments, shares, and follows more effectively than any other type of content on the platform.

Consistent post scheduling:?Scheduling your pots helps save a ton of time compared to creating individual posts every time the mood strikes. It provides consistent content for your followers and allows you to engage with more people more effectively. Facebook has a native post scheduling system, or you can use third-party scheduling tools that suit your posting process and frequency.

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