Tips for effective digital communication

Are you taking advantage of the digital space to connect with your food service customers?

Nestlé?Professional has some tips for winning with your beverage consumers on social media:

• Embrace the 'FoodTok' trend by adding unique and Insta-worthy beverage options on your menu.
• Share insights and influence decisions on social media. A recent study showed that 55% of Gen Z consumers?rely on social media to inform their decisions.[*]
• Share behind-the-scenes footage: film how you prepare your drinks and share them on your social media?accounts with the hashtag #tiktokdrinks, #instacoffee,? #coffeetime, #coffeeaddict or #specialtycoffee.??

If you really want to take it all the way, consider a menu collaboration with a trending Instagram or TikTok?influencer.

…And when targeting younger consumers on social media, follow these 5 rules:

1. Keep it short and sweet

2. Use bite-sized content that’s interactive (with effects, overlays and music)

3. Use hashtags, user tags and location tags to encourage users to share

4. Respond to comments or feedback within a few hours – fast customer service is key!

5. Take a stance - whether it be on diversity, sustainability, or raising awareness for other social issues –?make sure your message is heard!

Reach out to the team at Nestlé Professional today and explore how we can help you to create innovative?beverage experiences that cater to younger consumers.??www.nestleprofessional.com

*Arla study, April 2022