Tips on Creating a Good Business Reputation
I‘m always on the lookout for articles with the potential to positively change a business. What’s your take on the following points I came across recently?
TRANSPARENCY OF PRICES.
One of the most important things for your customers is that they have a quick, simple and satisfying purchase experience. Therefore, they hate long check-out systems but what they hate even more is the lack of transparency when it comes to prices. Sure, if you include taxes, the cost of delivery and even the cost of extra features to the price you display on site, you might get fewer purchases, but you will make a huge step towards building a long-term good business reputation. Think about it, the price is what it is, and anyone who gets tricked by your shady, price display tactic is not likely to come back ever again.
INVEST IN GREAT CUSTOMER SERVICE.
Another thing you need to do is ensure your customer service is up to the task. Here, you have two directions that result in overall great customer service. You can either organise an in-house department or outsource. When it comes to the first solution, the benefits are that you have direct control over one of the most important aspects of your business. The downsides are that you are in charge of hiring, training and equipping the team. With outsourcing, on the other hand, you don’t have to deal with these issues, yet, you stand to lose a bit more money in the long-run.
OFFER GUARANTEES.
In a situation where your products/services are quite expensive, people won’t be comfortable working with you before you get a chance to prove your expertise elsewhere. In other words, they will try to have someone else take the risk in their stead. Still, there are a couple of things you can do to persuade them.
I’d be really interested to know your opinion. Check out the full article here and then I’d be happy to discuss with you by phone (0467) 749 378 or email [email protected].
Thanks,