Tips for Creating a Flawless Email Signature.

Email Signatures are no longer just an afterthought; they can be a valuable marketing opportunity. They also can be the cause of irritation if you’re not careful.

How do you strike the right balance?

An email signature is a block of text appended to the end of an email message which often contains the sender’s name and contact information. An email signature usually contains a name, business contact information, email address and a website URL.

An overblown email signature not only annoys other users, but it clogs up correspondence with useless info.

Email signatures typically come from a trusted source. When we are reading emails, we are usually in work mode. We are engaged in material related to what we are doing and pay more attention to the signature.

Brands are realizing that there is an untapped market in this channel but, how much is too much?

The average worker sends about 40 business emails each day. -Tweet this

That’s 200 emails in a typical work week, and a whopping 10,400 per year. Each email is an opportunity to share a little information that helps build recognition and trust. And when you have a good signature, you can promote yourself, your services, the company you work for, or all of the above.

The following tips will help you customize your unique email signature and not annoy your recipients.

• Do keep it short. Use no more than 3-4 lines of text.
• Prioritize rather than including every social media or website link.
• Don’t include your email address. Although it seems like a no-brainer, lots of people add their email address to their signature unnecessarily.
• Do be careful with contact information. You don’t want everyone you email to have your mobile phone number.
• Don’t promote a personal agenda with a work email signature. -Tweet this. Sure, you’re proud of your cat’s Instagram. But it’s not related to your professional life, so it doesn’t belong in your professional signature.
• Don’t go font-crazy or use animated gifs. Two fonts, max. No flashy blinky things, please.
• Do optimize for mobile. Send yourself a test email and check your signature on your mobile device to make sure it looks good.
• Include a Photo- A banner, book cover, or a head shot with text drives more engagement than just a link. The human eye will focus on a face longer than anything else.
• Make sure the image is sized properly to get through spam filters.
• Add Color- When a signature has a colorful name, image or telephone number the eye goes there first. Social media icons can do double duty, draws attention and action.
• Choose 1 item to Highlight- People have difficulty remembering more than 1 thing at a time. Highlight a product or service you are known for. The information should make you stand out. All else is a distraction.
• Don’t use inspirational Quotes- They can be useful if it fits and builds your brands’ identity, but you must believe it. People see through it if it’s not genuine. Leave the wisdom for the Dalai Lama!

Other ways to leverage your email signature

Don’t be afraid to get a little creative. Just make sure to choose 1 or 2 angles that will do the most for your business or your personal brand. The goal is to make it easy for your contact to interact with your signature, not to blast them with a wall of links and social icons.

Ask yourself, What do I want my contact to do when he or she sees my signature? It might be simply to recognize your name, title, and company. Or it might be:

• Connecting with you on LinkedIn
• Visiting your website
• Reading your blog
• Checking out your YouTube channel
• Registering for an event or webinar
• Responding to a specific call-to-action

In conclusion, email signatures can help get your name and business out there and is a helpful, easy to add marketing tool.

Just remember everything in moderation!

Related Article: Are you and your email inbox in a needy body-mind affair?

Tommy A.

COO Bottom Line Strategy

Small Business Strategist

[email protected]

Visit our website: https://www.bottomlinestrategy.com (under construction)

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