Using first-person language and buttons in call-to-action links is shown to increase effectiveness.? Unbounce found that changing button text from the second person (“Start your free trial”) to the first person (“Start my free trial”) resulted in a 90% increase in clicks.?Campaign Monitor also reported a 28% increase in click-through rates when using buttons instead of text links.
Here are some tips for using call-to-action (CTA) buttons in your emails to maximize engagement and click-through rates:
- Use Action-Oriented Text: Make sure your CTA text is compelling and action-oriented.?Instead of generic phrases like “Submit” or “Click Here,” use more engaging verbs like “Get,” “Try,” or "Reserve".
- Keep It Short and Sweet: Your CTA should be concise.?Aim for two to five words that clearly convey the action you want the recipient to take.
- Create Urgency: Encourage immediate action by adding a sense of urgency.?Phrases like “Limited Time Offer” or “Act Now” can prompt quicker responses.
- Use Contrasting Colors: Make your CTA button stand out by using a color that contrasts with the rest of your email design.?This helps draw the recipient’s eye to the button.
- Make It Big Enough: Ensure your CTA button is large enough to be easily clickable, especially on mobile devices.
- First-Person Language: Use first-person language in your CTA buttons to make them more personal and engaging.?For example, “Get My Free Quote” instead of "Get a Free Quote".
- Whitespace and Placement: Surround your CTA with enough whitespace to make it stand out and place it strategically within your email.?Typically, CTAs perform well when placed above the fold or at the end of the email.
- Test and Optimize: Regularly test different versions of your CTA buttons to see which ones perform best.?A/B testing can help you determine the most effective wording, color, and placement.
Don’t forget to try to be creative, entertaining, and fresh. New ideas can be refreshing when consumers are constantly bombarded with advertisements.
