Tips for Converting More Website Visitors into Customers

Although driving more traffic to your website is important, converting those leads into buyers is even more important. However, there are some key factors you should consider when turning your website into the conversion machine it was meant to be.

Make a Positive First Impression

Impress your website visitors.

When someone goes to your website or blog, they need to see a professional site that is eye-catching and engaging. Your content must be regularly updated to inspire confidence that your company means business. More importantly, make sure your content focuses on your customers – and not your business. Focus on their needs and save most of the text related to “who you are as a company” for your About Us page.

Make sure your visitors can easily find their way around your site; once they become confused, they’re gone within seconds. Lay out your product or service information in a clear, easy to understand manner.

Call-to-Action

There should be a call-to-action on every page of your website – at the very least, on your home page, which many businesses still are not doing.

Calls-to-action are proven conversion boosters because they simply tell your visitors what you want them to do, such as “contact us today,” “visit us today,” or “fill out the form for a free quote.”

Otherwise, many will leave your site without taking any action at all.

Add Testimonials and Reviews

People who are reading up on a small business want to hear from previous customers. By adding reviews and testimonials to your page, you are making it much easier for visitors to get to know what you have to offer.

Place these reviews in easy-to-spot areas on your site or blog so that customers run no risk of missing them when they visit.

If you are able to get VIDEO testimonials from previous customers, this is even better since people trust videos more than written statements. Testimonials will give you the boost your business needs and will help inspire visitors to become customers.

Newsletter Sign-Ups

Not every website visitor will reach out to do business with you immediately. Since there is so much competition online these days, you do not want that lead to forget about your company.

The best way to prevent this is to offer a newsletter sign-up form that will send regular email updates on industry news, as well as your products and services. This technique allows you to stay in touch with your potential clients and keep reminding them of what your business provides.

Converting visitors into customers can be much easier by following these simple tips. With just a few tweaks to your site, you can start seeing an increase in the overall effectiveness of your website.