Tips for Building a Product Community

Last week, I wrote about the benefits of creating a community around your product.?

If you missed this read, please check out the previous edition before you proceed.?

Anyway, today I thought I would pick it up by giving quick tips on how you could build a community around your product.?

Let's dive in...

Open Source Collaboration

If feasible, consider open-sourcing aspects of your product.

This allows developers to contribute code, plugins, or extensions, fostering a collaborative ecosystem.

Many people fear product open sourcing, but this could be a great way especially if you are bootstraping your product.?

Online Presence

Social media is a pre-built platform for building a community.?

And even better, it's a no-cost or lean-cost tool.

Choose suitable online platforms for hosting your community, such as forums, and social media groups, and start attracting your audience.??

Then keep them glued with meaningful discussions.?

Content Creation

We all want to learn something.?

Use your product as a backbone to educate your audiences, that way, they will feel like they are a part of something bigger.?

Develop valuable and engaging content tailored to your audience's interests. This could include tutorials, how-to guides, product updates, and user stories.

Events and Activities

We are all social beings, use your product as a fireplace for people to gather around.?

Organize events, webinars, AMAs, or live streams to bring the community together and facilitate deeper engagement.

These activities provide opportunities for networking, learning, and better,? showcasing your product.

My name is Moses Maurice Mugerwa, I help StartUps launch and scale their products using proven data-driven strategies.

I have spent a great deal of my career working within Growth and Operations teams to scale products for start-ups.

DM and let's grow your product together.