Tips To Build A Powerful Business Presence On LinkedIn.

If you’re a business professional and you don’t have a powerful LinkedIn presence, you are missing valuable opportunities.

LinkedIn is the largest professional social network online today with an astounding 135 million users and a targeted audience of business professionals. If you are a business professional and you do not have a powerful presence on LinkedIn, you are undoubtedly missing valuable opportunities to connect and grow your business. Digital Marketing Consultant |

Complete Your Linkedin Profile

Leveraging the power of LinkedIn begins with building a solid professional profile and presence.

As a Professional :

• How Do You Stand Out From The Crowd On LinkedIn?
• How Do You Differentiate Yourself From The Millions Of Professional Users On The Network?
• What Will Make Your Profile Visitors Want To Learn More About You And Your Business To Ultimately Connect With You?

You must first establish a foundation in order to begin building your influence, generating introductions and referrals, and uncovering valuable business opportunities

"You must first establish a foundation in order to begin building your influence".

Having a completed profile is the most effective way to showcase all of who you are through your talents, background, experience, passions, interests, and areas of expertise. In addition, a completed profile is going to make you appear to be a more competent user in the network.

Your LinkedIn profile may be the first stop for a new introduction. With a solid foundation, you will be well-positioned for the next phase, where you can grow your influence and build your business.

Optimize Your Profile To Get Found By Contacts 

By now, you probably realize the importance of adding relevant keywords that your target markets may search for to your headline, summary, and specialties sections of your LinkedIn profile.

Here are some pro tips to optimize your profile to get found by great new contacts: 

1.  Edit Your Public Linkedin URL

An example https://www.dhirubhai.net/in/best-digital-marketing-consultant/ This is my personal LinkedIn URL, Such customization will optimize your LinkedIn profile to show up in search results on major search engines when someone searches for your name. It is important to claim those results for your name as they provide a gateway into your personal brand.

2. Customize Your “website” Listings 

Under the “websites” section of your LinkedIn profile, you can list up to three URLs. choose the “other” option when setting up each of these links and describe them with relevant terms. for example, rather than using the terms “my website,” I use “smart social pro blog.” Not only is this more descriptive, but it also gives me a better opportunity to rank for these keywords in search engines.

3. Include a Link to Your Twitter Profile

You can have more than one twitter account listed. give folks an additional method to use to connect with you! 

4. Make Your Entire Linkedin Profile Publicly Visible To Everyone

You want other professionals on LinkedIn to be able to find you and contact you anytime. being invisible won’t help you build your network.

Get Plugged In With Linkedin Applications

To build a truly vibrant and influential profile on LinkedIn, you will want to take advantage of the applications that are available. My personal favorites are listed below, but feel free to choose the applications that are the best fit for you.

1. SlideShare: I use this application to bring in presentations that I've uploaded to SlideShare. It gives me a chance to show my expertise visually. Also, you can embed video or audio into your SlideShare presentation that will automatically play when someone visits your LinkedIn Profile. This can certainly be an effective way to make your profile stickier. Most likely, if the visitor hears your voice they will scroll down to this part of your profile.
2. Reading List By Amazon: We are what we read. don’t miss this opportunity to create a window into your passions and interests by showcasing and reviewing your latest reads. Alternatively, when you are searching through profiles on LinkedIn for potential connections and introductions, you can glean the same insight about others if they have this application installed.
3. My Travel And Events: Personally, I love these two applications because they give me the opportunity to showcase the part of my schedule that mostly involves connecting! I want my connections to see where I’m traveling and also the events I’m attending. don’t miss any opportunities to meet a LinkedIn connection face-to-face.
4. Polls: The LinkedIn polls application allows you to essentially conduct your own research, either simply within your own network or to a more targeted audience of professionals, which is a paid resource. I have found polls to be an effective tool for understanding my audience. you must make sure that your poll is simple to understand and that your questions are compelling. otherwise, you may not get much response.  

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