Tips for Better Presentation Boards

Have you ever had that idea that wakes you up in the middle of the night? The greatest invention ever! You scramble for paper and pencil (or sketch app) to get your idea out into the world. You sketch around a bit but it’s just not the same as it was in your head.

For more than a decade Power Kid Design & Development has been executing concept boards for our customers. Whether to quickly present ideas to potential buyers or licensees or simply to flesh out concepts - the presentation board is an invaluable tool. We love the challenge of visually communicating a concept and developing art that is immediately striking and understandable.

Here are a few ideas that can focus your presentation board into a powerful communication tool. If you find yourself in need of these services we are always here to help.

1. Make sure your art is crisp and clean. You want the viewer to immediately understand your vision and goals for the aesthetics of the product. This can often be accomplished with tight color renders. Other times it's best to model your idea in 3D to generate photo realistic images.

2. Explaining how & where it works. Depending on the complexity of your item you may require several smaller pieces of art to fully communicate your products value - be it ease-of-use, the ergonomic design or the problem that it solves. If it helps to tell the story put the rendered item in the context where your customer will use it. Is it a kitchen mixer? Render it on an uncluttered counter top.

3. Make is concise. This is not the place to over explain your idea. Take your time to cultivate the best words to concisely and accurately communicate. Do good work at this stage and the information can be used on the retail package and Amazon posting later.

Bonus: If you know who you are pitching ahead of time. It’s not a bad idea to create a second board and include some of their branding or colors on your item.Your goal here is for them to catch your vision of having your invention in their product line or on their shelves.

Your presentation board is often your first impression… make it a good one!