Tips to avoid the spam filter

In a perfect world, every email we send would have the perfect subject line, amazing copy, and be delivered to each of our subscribers without hassle.

But if you aren’t following email best practices, you're likely to end up in a spam folder.

Common spam filter triggers include:

• poor grammar and spelling
• asking a reader to perform a suspicious action
• asking for personal information
• including too many links
• a spammy subject line
• having an anonymous/unfamiliar sender name
• sending the same message as part of a bulk message

There are plenty of ways to help you avoid the spam filter. The following list is a starting point to improving your email deliverability:

• subject lines write in all caps, or using exclamation points, are common spam triggers. But there are s few other words or phrases to avoid: passwords, success, click here, not spam, free, form etc.
• avoid embedding forms in your emails
• remove flash and JavaScript
• avoid spam trigger words