Tips to Adopt a WhatsApp Business Messaging Strategy Now

WhatsApp is a great conversational platform that allows businesses to reach their customers' full attention.?Chat, voice notes, and video calls can be used to create more engaging interactions.?End-to-end encryption provides customers with security while sharing information in any format.?Global real-time communication is possible.?

Many business leaders still believe that it is difficult to adopt a WhatsApp messaging strategy.?WhatsApp can be easily used as your primary communication platform with its seamless API integration and targeted content strategy.?

Here are 8 tips for using WhatsApp to create a smart, relevant, and timely messaging strategy:?

1.?Provide Real-Time Customer Support

Many businesses see real-time customer service as a distant dream. But WhatsApp Business API allows for the possibility of combining live chat and AI bot automation.?

An?AI-powered WhatsApp Chatbot?can help you be there for customer support 24*7.?Customers can have their questions answered by a bot.?Only the most complex queries will then be sent to human agents on the same platform, for the customer's convenience.?

2.?Manage Repeated Customer Queries

Your customer service team spends most of its time?answering repetitive questions?from customers every day.?This makes it difficult for them to concentrate on urgent and critical queries.?

With a?Verified WhatsApp API Account?in place, you can automate repetitive queries with an AI chatbot.?

3.?WhatsApp for After-Sales Communication

You must establish and maintain personal relationships with each customer as a business.?This is where after-sales communications are crucial.?

WhatsApp provides 24*7 communication with customers. This is a great tool for proactive communication.?You can send valuable reminders and help customers with return/refund questions. Also, you can collect reviews from satisfied customers.?

4.?Engage with a Personal Touch

You can connect directly with each customer, whether you use an AI chatbot or 1:1 chat.?Artificial intelligence chatbots can interpret human intents and provide a human-like conversational experience.?This will allow you to increase customer engagement.?

5.?Create drip campaigns

Businesses using WhatsApp for drip campaigns perform better than other channels such as SMSs or emails.?It is possible to automate drip messages for each customer using WhatsApp and send them in a pre-determined sequence.?

ORAI can help set up WhatsApp drip campaigns for your business.

6.?Share Product Descriptions, Images, and Videos

WhatsApp lets you communicate in many formats. You should use all of them.?You can share detailed information about your products and services by using images, videos, texts, documents, and links in a conversational manner.

7.?Enable?Instant Ordering and Payments

WhatsApp for Business is growing with order placements, payment features, and other WhatsApp API features.?Chat allows you to recommend products and receive orders with payments.?It is possible to automate all of this with AI WhatsApp chatbot integration.

8.?Run Conversational Ads?

You can also use WhatsApp to run conversational ads on Facebook, Instagram, or Google.?Facebook Ads Manager lets you create?click-to-WhatsApp ads,?which can be run on Instagram or Facebook with a button leading to your WhatsApp account.?

You can then create various lead creation and/or engagement ads that are based on your marketing strategy and start conversations with potential customers.?

ORAI can assist you in setting up your WhatsApp Business API or AI WhatsApp chatbot.?Our award-winning WhatsApp conversational AI platform is ready for you to use and can be customized to your specific industry.?

Click here to chat over WhatsApp. Or you can register for a FREE DEMO session right away.