Tips For Achieving Social Media Success
Dr. John B. Charnay
Foremost Fundraising & PR Authority; Super-Networker/Super-Connector; Philanthropy Advisor; Leading Job Search Expert
Here Are Some Tips For Achieving Social Media Success:
- Determine your goals.
- Determine your target audiences.
- Select your social media.
- Create your content.
- Pay attention to positioning, systems & messaging.
- Identify the unique message that will help you promote yourself and your firm.
- Figure out what’s unique about it and your message.
- Let the news media and the world at large know about your organization.
- When you interact with social media, focus only on what you’re passionate about.
- Customize your messages to appeal to your various specific audiences.
- Determine how best to reach those audiences.
- Make your messages media friendly.
- Build a great strategic narrative.
- Have it explain why you exist and what makes you unique.
- Create a context of human connection, collaborating around a shared purpose, and connecting with your organization’s dna.
- Create a narrative that energizes your employees, inspires and excites strategic partners, and attracts new followers.
- Establish a posting schedule.
- Be visual.
- Be mobile-friendly.
- Engage your audiences.
- Be consistent in your approach.
- Harness the amazing energy of your followers.
- Be social.
- Humanize yourself and your firm.
- Be open to inputs.
- Tell your story.
- Use anecdotes.
- Create a positive unforgettable reader experience.
- Have interesting projects.
- Use video stories and audio ones as well as photos with text.
- Determine what you aim to accomplish with social media & be certain you have a clear understanding of your goals.
- Figure out who your target audiences are that you’re marketing to.
- Determine what types of people your would like to attract and tailor your messaging towards them.
- Choose your social networks wisely as well as choose your messaging wisely.
- Figure out what social media metrics you’ll use to track success.
- Create a short, memorable, unique & catchy hashtag readily associated with yourself and your company
- Show integrity and transparency and responsiveness.
- Always provide rich, emotive & compelling content.
- Look at what others have done successfully.
- Use a blog to regularly communicate using text, photos and videos to tell stories of the people you’ve helped and the impact you’re having on the community or the world.
- Make sure anything you post is shareable.
- Make it easy to subscribe to your blog & your email newsletter.
- Use videos to tell your story with links embedded right in the videos.
- Create a Facebook page, a LinkedIn page & a Twitter account for your company and yourself. Also a Facebook group & a LinkedIn group.
- Tagging employees shares their involvement with their friends.
- Also use Facebook events and LinkedIn events to further spread the word.
- Find potential recruits through LinkedIn.
- Focus on being a resource, useful and/or entertaining to your core audience.
- Make people happy with your content & followers will come.
- Use visual stories.
- Create an employees social media corps.
- Teach your employees to amplify your messages.
- When asking for help always leave gaps.
- Ask employees to attend events and report on them for social media by writing about them & shooting photos or videos.
- Invite employees to blog.
- Ask employees for their social media ideas.
- Have a visual focus when it comes to marketing your content.
- Remember that social media is social.
- Invest in great design.
- Humanize your mission and vision.
- Become a leading part of your local community
- Add interacting and storytelling into your marketing initiatives.
- Bring in new blood to help determine how best to approach social media.
- Show how you are changing the world.
- Stay focused on understanding your followers, and creating a positive unforgettable experience for them.
- Take risks and do interesting projects leveraging technology in innovative ways.
- As often as you can, do video stories as well as audio stories.
- Frequently also do photos with texts.
- Let the public choose which formats they want to read & to share.
- Make it as easy as possible to share in whatever way desired.
- Master the art of telling real, compelling human stories.
- Tell your story with a blog.
- Make it very easy for others to share your stories.
- Put sharing buttons on your LinkedIn posts and your blogs so that it is very easy for your readers to share your stories with others.
- Make it very easy for readers to subscribe to regularly receive your stories.
- Use a video to tell your story.
- Create a Facebook page for your company as well as yourself.
- Connect with Facebook’s news feed page.
- Utilize QR codes.
- Use hashtags.
- Tag people in photos.
- Create a group on Facebook.
- Promote your organization’s special events.
- Use geolocation tools.
- Ask everyone to share and retweet your posts.
- Share your presentations online.
P.S. Hire A Social Media Advisor & Public Relations Consultant To Advise, Guide & Inspire You!
P.P.S. What Would You Add To This?
The Author, Dr. John B. Charnay, CEO Of Charnay And Associates In Greater Los Angeles, Is A Leading And Award-Winning Public Relations Consultant And Publicist...And A Top Social Media Advisor As Well As Business, Life & Career Coach Specializing In Helping Companies And People To Become More Visible, Achieve All Of Their Dreams Or Goals, And Become Truly Successful. He Has Been A Strategic PR Advisor To Many Famous Celebrities And Fortune 1000 CEOs. A Former Attorney And Journalist, He Is Also A Leading Fundraising Consultant...A Writer And Editor...And A Movie And Television Producer. To Meet Him And Ask For His Assistance, Invite Him To Be LinkedIn (Email In Profile) And Contact Him Today!