The tipping point for business is getting closer

The time for disruption in business is getting nearer because a rapid loss of turnover and cash flow could be the trigger for a tipping point, and this will make it easier for disruptors to move into your market and take your customers from right under your nose.

But what's a disruptor? A disruptor appeals to customers in ways that an existing company can't or won't. The disruptors appeal lies in its ability to provide new value to the customer in a way or a manner that the incumbent providers have overlooked, ignored, or as often is the case, believed it’s impossible. 

A disruptor typically adopts a new business model different from the incumbent, one designed to produce deliverables in dimensions such as unique benefits, price, timeliness and convenience better suited to the customer needs.

The disruption theory is that alternatives suppliers grow market share, starting from the edges of a market and then work their way up and into higher-value sectors.

Then at a certain point, the established company collapses, and the challenger becomes the new incumbent. There are many examples of this pattern from retail, internet, service sectors and many other industries. 

The big question is, is your sector about to be disrupted?   

I believe the time is right for many corporate and consumer markets to change because we are getting near to a tipping point. If you're looking to become a disruptor, the good news is that most companies are conservative, risk-averse and change-resistant.

Don't put off change any longer, start thinking about how you can change or adapt your business for a different future. One last important point, 'don't expect your customers to phone you to say goodbye,' the first time you might find out that your customers are spending their money someone else is, when you start wondering why they haven’t called you for a while. 

Cut the Cr*p, No-Nonsense Thinking, cutthe.co.uk