A tip for gaining loyalty while increasing your sales.

If you owned an automotive car sales lot and your clients visited your store to buy a car, would you decide when they would come to see you?

OR you can do what he shared with me. My uncle had a car dealership. He went to the clients to show his cars.

He kept track of when his clients bought their last car and, after a few years, would drive by their homes looking for clues if they needed a newer car. If there were more bicycles in the yard than when they made the previous purchase, meaning they had gained more children, or was their vehicle damaged, rusted, or faded, or had they already bought another car from someone else?

Then, he would stop by to say hello and catch up on how life was going for them. He would show up in a bigger car or station wagon, share coffee with the person/ couple, and visit. After the visit, while walking him out to his vehicle, they commented that the car he drove was more significant than theirs, with more room for their family. They would talk about their need for a bigger car because they now had a more prominent family. He didn't have to sell; they wanted to buy once they saw how this newer and larger car would make their lives easier, better, and more comfortable.

He told me often they would buy a car from him in the next six months.

He didn't wait for them to think about what they needed and wanted. He helped them see the benefits without high pressure to buy.

Design your business and selling process so your clients see the benefits and want to buy from you.

Believe in yourself.