Tip 81 Be Specific

Specificity Is Zooming In

Sometimes there is just a lot.

Enduring issues have at their core interconnectedness. It is not a binary good/bad us/them right/wrong issue.

Polarity is used to divide (and conquer) confuse people.

So how do we talk about the BIG things?

Injustice, inequality, discrimination, unfair treatment, persecution , threats to cultural identity, conflicts, power, threats???

These are nested issues that EVOLVE not RESOLVE.

Below is a quick hack to allow for clarity to move the conversation along?

Macro - Micro View Point

The nesting technique is effective if you have a keynote.?

At the beginning you want to highlight coming themes. If at the end consider? demonstrate the interconnectedness of key issues presented.

If you only have 5-10-20 minutes (by the way 15 minutes is the sweet spot for a TED talk) what can you do?

Try naming the issue in it's largess MACRO view: Homelessness - it's a huge issue with a variety of causes as to why a person ends up on the street so what can we do?

Then zero in to a MICRO view: Here are 3 things you can do at the local level to help...

You can also reverse this and go from small steps to large goal.?

Structure: Pillar Two of Empowered Speaking

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