Tip #14: Make Your Mark: Branded Tools Your Audience Will Love

Here’s a little story for you.

The other day, I received a gift from another branding expert—a Google Sheets project tracker. Simple, right? But here’s the kicker: it was beautifully branded, complete with her logo and a page of clear directions, making it feel like a personal gift from her to me.

Guess what? I’ve been using it nonstop. And every time I do, I think about her brand. That’s the power of giving your audience a branded tool they’ll actually use.

Why Branded Resources Are Game-Changers

1. They’re Practical: People love tools that make their lives easier. Whether it’s a tracker, template, or checklist, your audience will appreciate something they can put to use right away.
2. They Build Connection: Every time someone opens your tool, they’re reminded of you. It’s a subtle yet powerful way to stay top of mind.
3. They Extend Your Reach: If your resource is valuable, people will share it—and your brand—with others.

What Can You Create?

Think about what your audience needs:

• A Google Sheets tracker for projects or finances.
• Canva templates for social media or presentations.
• Digital downloads like guides or checklists.

The possibilities are endless. Just make sure your name or logo is on it—it’s your gift to them, but it’s also your calling card.

Let’s Get Creative!

?? Need help brainstorming ideas for your branded freebies? Book a virtual coffee, and we’ll map it out together.

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??My Book, ‘7 Secrets to Brand and Market Yourself.’ is finally available for purchase! Get it now and get the tools you need to take your business to the next level!

The takeaway? A little effort on your end can create something your audience treasures—and keeps coming back to.

Shauna Smith, The Marketing Muse