Tip #10: The Secret Sauce You’re Forgetting: Testimonials!

Let’s talk testimonials.

We’ve all been there—head down, hustling, helping clients, and moving on to the next project. But here’s the truth: you're leaving gold on the table if you're not collecting testimonials.

Testimonials are more than just words—they’re your brand’s hype team. They tell the world what it's like to work with you straight from the people who’ve experienced it. And nothing builds trust faster than happy clients singing your praises.

Here’s the deal:

Timing is everything. The best time to ask for a testimonial? Right before you wrap up a project. Why? That’s when the excitement is fresh, and you’re top of mind. Wait too long, and life happens—or worse, they might change their mind if something goes sideways down the road.

Turn testimonials into content gold. Testimonials aren’t just a pat on the back—they’re a content machine!

• Create a post highlighting a glowing review.
• Share a video discussing your experience working with that client.
• Transform a testimonial into a blog post to showcase your expertise.

Pro tip: Pair the testimonial with visuals—like a project photo or a behind-the-scenes snapshot—to make it pop.

Your Move

Make testimonials a part of your workflow. Think of it as the cherry on top of your amazing service. And when someone else’s words highlight your value? That’s branding magic.

1. Want to chat about how to integrate testimonials into your brand strategy? Book a virtual coffee with me here.
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