The Tiny Text Situation: How To Slow Down Followers

For years, social media managers have been trying to find a way to slow their followers down and make them spend more time on their posts. Despite some people hating it, tiny text might just be a good move. Let’s look at exactly what tiny text is and why you SHOULD include it in your graphics. ?

While it is highly unlikely that you’ve ever considered this, tiny text on social graphics is a strong tool in a social media manager’s tool bag… or at least I think it is.?

Check this out:

This text serves two purposes: it is a design feature and a tactic to slow followers down.

The world of social media is full of information and constant posts. It is impossible to consume all the information posted every day. It is incredibly important for your social media posts to break out of this information glut by slowing their followers down and tiny text does just that.

The longer someone spends on a post, the more time they must (1) acknowledge your brand, (2) read your content (3) and interact with the post.

Some tiny text graphics includes text that reveals some sort of additional information like an award or gameday announcement, while others are purely design. Compare the two graphics below. Both accomplish their goals of offering design features and slowing down the reader. What’s to hate?

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My name is Matthew Rigsbee and I am a senior at the?University of North Carolina at Chapel Hill?majoring in Advertising and Public Relations at the?Hussman School of Journalism and Media. In the summer of 2021, I interned with the New York Rangers Social + Digital Team as a Student Associate and had the opportunity to ideate content, brainstorm partner activations, monitor fan chatter online, and much more.