Tiny Cogs Driving Big Results

What’s your optimal media mix??

You already know you can drive immediate sales and long-term growth on almost any channel.?

Some channels are better than others at building lasting brand effects like profitability. TV, streaming TV, digital video and digital audio (podcasts, etc.) come to mind.?

Others — OTT, radio, retail media, paid search, for example — are better at driving immediate sales.?

Again, this is not an either/or situation. Every channel can do both, and you need to play both the long game and the short game.?

You also know that it’s more efficient and effective to run your campaigns across multiple channels. According to a recent report from WARC, each additional media channel drives an additional 11% improvement in revenue ROI.

You, a wise marketer with a keen sense of budget, have already spotted the problem. There are a lot of channels. You can’t possibly afford to be everywhere all the time. So you have choices to make. We can help.

So what’s your optimal media mix? The answer is — and you’re gonna love this —? it depends.?

The optimal media mix depends on your category and your budget. It depends on the business problem you want to solve. It depends on who you want to reach. It depends on how much risk you’re comfortable with. It depends on where you are in the lifecycle of your brand.?

Because there is no one-size-fits-all approach.?

Media strategy and tactics are easily the most complex and complicated elements of your campaigns, and it is critical you get them dialed in. A poorly designed media strategy can hobble the greatest ad campaign. The opposite is slightly less true.?

Immediate sales and long-term growth both depend on multiple touchpoints — including word of mouth — all of which are driven by a great product, perfect pricing, the right placement and fantastic comms. Which? Includes a brilliant media strategy.?

Want to make sure your media mix is working for you? Let’s chat.