Times Square Unveils: The Largest Spanish-Language Voter Campaign, a Testament to Hispanic Influence in the Election
By: Teri Arvesu, SVP, Social Impact & Sustainability at TelevisaUnivision

Times Square Unveils: The Largest Spanish-Language Voter Campaign, a Testament to Hispanic Influence in the Election

In the heart of New York City, where the pulse of America's cultural and political life beats strongest, we are witnessing a significant moment in the evolution of the Hispanic electorate's role in our democracy. The launch of "Vota Conmigo," the most extensive Spanish-language voter education campaign in U.S. history, marks an unprecedented step towards the empowerment of Hispanic voters across the nation. This initiative, set against the vibrant backdrop of Times Square—often called the crossroads of the world—symbolizes the burgeoning influence and recognition of this vital demographic in shaping the future of the United States.?

TelevisaUnivision, at the forefront of championing the Hispanic community, has always been more than a media company; it has been a guiding light for generations of families and immigrants seeking a better life in the U.S. By committing to not only entertain but also inform and educate, we have taken a proactive role in molding the narrative and experiences of Hispanics in America. The "Vota Conmigo" campaign's dynamic launch in Times Square is but a highlight of a broader strategy encompassing TV, radio, digital platforms, and direct community engagement - a complete omnichannel experience- with key partners, including voter registration drives and phone banks across several markets and at our headquarters. This concerted effort underscores our commitment to empowering the Hispanic electorate—a community poised to play a pivotal role in determining the outcome of what is arguably the most crucial election of our time.?

By choosing Times Square for the launch, we made a resounding statement about the Hispanic electorate's significance. This venue, where global cultures converge, served as the perfect platform to celebrate the power, voices, and potential of Hispanic voters to influence the country's direction. As we illuminated Times Square with messages urging electoral participation, it became a powerful testament to the capacity of media and organizations like TelevisaUnivision to galvanize communities and promote a more inclusive democracy.?

"Vota Conmigo" is more than a campaign; it is a comprehensive movement designed to engage, inform, and mobilize the 36.2 Million eligible Hispanic voters nationwide. Addressing the unique needs and concerns of these communities, the campaign provides resources in Spanish and makes the electoral process more accessible to everyone. This effort is amplified through collaborations with key partners, including non-profit organizations and civic engagement groups, to extend our reach and impact.?

"Vota Conmigo" aims to reshape the narrative around the Hispanic electorate. By highlighting important data points such as the increasing number of eligible Hispanic voters and their potential to sway election outcomes, we emphasize the critical importance of their participation in the democratic process.?

As we move forward, "Vota Conmigo" represents just the beginning of a longer journey toward greater political engagement and influence by our community. It stands as a testament to the evolving landscape of American politics and the growing acknowledgment of the power held by Hispanic voters. Through initiatives like these, we are committed to building a future where every voice is heard, and every vote counts, ensuring that the Hispanic community takes its rightful place at the center of our national dialogue and decision-making processes

Bryan Escudero

Vice President, Production Operations at TelevisaUnivision

6 个月

This was is a great campaign, put together by an amazing team. Congrats to Teri Arvesú González and Diana Cristina Diaz and the whole team!

Rose Garcia Jiménez

Social Media Content Producer & Promotions @ Televisa Univision | Online Engagement Specialist @ Transformation Church | Licensed Notary Public #PutGodFirst

6 个月

Yes.

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