Times Square Billboard & International Best-Selling Book! Pelpina x Publify Press
Jonathyn Lopez - Book Publisher
BOOK PUBLISHER, PUBLIFY PRESS | ?? “The dead rule the world today because of what they wrote yesterday” - Peter Lopez
TLDR: After months of planning and strategizing from the Video Smart team, So You Think You Can’t Video became an international best-seller. But we, Publify Press , didn’t stop there. No, we had to do something unforgettable that would leave people’s jaws on the floor. That’s when we came up with the idea to put Pelpina on one of the biggest stages in the world, Times Square. Yep, you read that right. We got her book featured on a Times Square Billboard once per hour for an entire day!
Yo! This is Jonathyn Lopez, a publicist for authors. Let me tell you a story about Pelpina Trip and what it takes to get onto a Times Square Billboard with some sprinkled-in details of her journey to becoming an international best-seller and how we teamed up to take her book to new heights…literally!
When Pelpina Trip decided to launch her book So You Think You Can’t Video, she knew she wanted to do more than just release another guide on video marketing. She wanted to create impact, teach others, and reach a global audience. And that’s exactly where Publify Press came in. Partnering with:
We decided this book would be big… GINORMOUS.
How Did It All Came Together?
I’m not gonna lie to you; getting Pelpina’s book on a Times Square billboard wasn’t easy. It took many moving parts, conversations with media companies, and a clear vision of what we wanted to achieve. But here’s the thing: when working with someone as talented and driven as Pelpina, the hard work is worth it.
The Times Square Magic.. shhh!
Imagine this: Times Square, the world's crossroads, with thousands of people walking by every minute. Screens flashing, lights glowing, and among all that noise, there it is. So You Think You Can’t Video, front and center on a massive billboard for the whole world to see.
I can’t even begin to tell you the thrill that ran through all of us when we saw that first image go up. It was one of those surreal, pinch-me moments. This was the book Pelpina had poured her heart into, and there it was, glowing above one of the most iconic locations in the world.
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People started taking photos and tagging Pelpina, and her social media blew up. It was an instant hit, creating buzz not just in the U.S. but globally. This wasn’t just a win for Pelpina but for all of us at Publify Press. We had worked as a team to make something extraordinary happen, and the world was taking notice.
Why?
You might ask yourself, “Why go to all this effort for a book launch?” Well, let me tell you. Marketing a book isn’t just about selling copies (though that’s obviously important!). It’s about creating a moment, one that people will remember long after the launch is over. When you see your work featured in Times Square, it cements your place in the conversation. You’re not just another author but a force to be reckoned with. And that’s exactly what we wanted for Pelpina. She’s someone who knows her craft, is passionate about her mission, and genuinely wants to help people succeed in video marketing. She deserved a launch that was as iconic as her message. That’s why we at Publify Press pulled out all the stops.
What’s Next for Pelpina and Publify Press?
Well, Pelpina’s journey is far from over. With her book now a certified international best-seller and her message reaching new audiences daily, there’s no telling how far she’ll go. And as for Publify Press? We’re just getting started. Whether collaborating with talented authors like Pelpina or coming up with new, out-of-the-box marketing ideas, we’re constantly pushing the envelope. The Times Square billboard might have been a high point, but trust me, it’s just one of many to come. We’re all about building relationships, telling stories, and getting authors the attention they deserve.
If you’re looking to take your book launch to the next level, you know where to find Publify Press . And as for Pelpina? Pelpina is not just an author; she’s a video marketing expert who helps people confidently create videos that connect. Her book, So You Think You Can’t Video, breaks down the complexities of video marketing into bite-sized, actionable tips. And when you’ve got something this good, you know you’re holding onto a gem. So, Peter, Mimie, and I huddled together and asked ourselves, “What would make this launch legendary?” A billboard wasn’t just about visibility; it was about validation. Getting featured in the heart of Times Square isn’t something that happens to everyone. It’s a statement, a celebration, and a testament to Pelpina’s hard work and talent. Keep an eye on her because something tells me she’s just getting warmed up.
What You Can Do Next…If you haven’t already, go grab a copy of So You Think You Can’t Video. Trust me, whether you’re new to video marketing or just need to level up your skills, this book has everything you need. Check out Publify Press’s website to learn more about how we can help turn your book into an unforgettable experience. And hey, if you happen to be in New York anytime soon, look up at Times Square—you never know what might be next!