Times are digitally changing

Product digital assets are an essential part of powering online retail sales.

Over the last 2 years online shopping has increased and consumers are seeking more from the online retail experiences. eCommerce sales continue to grow across multiple formats, in particular immersive 3D, AR, and interactive content across channels.

With advances in 3D technology, retailers are adapting and adjusting the type of content created to support customer expectations. Retailers are now looking beyond 2D product imagery and rethinking online and in-store customer experiences whilst customers call for more immersive product experiences with 3D and AR now mainstream, powered by technologies such as https://www.hmxmedia.com/studioinfinity/

Many customers find that 3D product visualization provides greater confidence and control when shopping online with the ability to interact and visualize products like they would in-store. The ability to view products in close detail using a variety of 3D assets, whilst visualizing products in their own environment, provides customers with greater shopping confidence supporting increased conversion.?? 4/7/22: SLB