A timely wakeup call to health startups - there is no substitute to real science and data-backed proof, for surviving as a player in this field

There is a growing demand from the consumer market to mitigate cognitive and physiological decline - this in turn drives the production of a range of products. We are also very data driven and like to measure ourselves. There IS a need for some products but the market may be in providing opportunity and parity.

You are correct. Science and also engaging users need to become much more prevalent in the Digital health sphere. Sadly because big parts of the medical establishment is used to pricey research which is funded by drug and device behemoth, start-ups just can't support these kinds of trials - we need to find bridge this gap.

Agreed. Digital health product from MVP to roadmap is all about evidence based data driven insights.

Completely agree, be aware of developing gadgets that produce a lot of data that has no science base and that the data goes to the "clouds"

Thanks Ran. I much agree that data should not be overlooked. That being said, many startups in our space build stuff in the lab, which THEORETICALLY SHOULD WORK, and when they face the real world (sometimes 3 years later), they find out that TRACTION (either health systems or consumers) is far more difficult to achieve. I want to encourage startups to engage the market early.