The ‘Timeline’ Story Planning Technique - Fabula or Story?

The ‘Timeline’ Story Planning Technique - Fabula or Story?

The crux of the storytelling technique I teach in my Nurture Email Mastery course is the timeline technique. The timeline chronologically maps the main events of a story on a timeline from left to right.

For instance:

Drawing a timeline before you put pen to paper serves three purposes:

1. It forces you to be selective about what you include in the story. Most stories told for business purposes need to be brief yet illuminating, so you don’t want too many events or multiple threads. More than 7 timeline events is usually too many.

2. It highlights whether you have sufficient contrast in the story. Do you have good things AND bad things happening? Most business stories only contain good things – and are mind-numbingly dull as a result.

3. It forces you to pick an end point where you will reconnect to your message, which I call the ‘One Idea’. The One Idea on the timeline above is 'trust'.

All of this holds up for a short, anecdotal story. But if you’re planning a longer story (as part of a presentation for instance), mapping the flow of events doesn’t necessarily capture the internal growth or character arc. In a longer story, events put pressure on the protagonist, who is forced into decisions. The consequences of these decisions lead to a degree of internal character change. (Hence the ‘arc’.)

So, I've been wrestling with the relevance of the timeline technique for a few years. Until this week...

This week, I’ve been reading a book called Narratology by Mieke Bal. Bal explores the difference between the text, the story, and the fabula...

“A narrative text is a text in which an agent relates (‘tells’) a story in a particular medium. A story is a fabula that is presented in a certain manner. A fabula is a series of logically and chronologically related events that are caused or experienced by actors. An event is a transition from one state to another state. Actors are agents that perform actions.”

Narratology Second Edition, page 5

I read that and was like “Ahhhhhhh! The timeline maps the fabula, not the story. The story is an interpretation of the fabula!”

When you’re planning a story, mapping the fabula is still the starting point. You might then tell the story differently depending on you medium and audience. You can re-tell the same story multiple times and in different ways!

On that bombshell, I’m off to spend Christmas manically drawing timelines with renewed vigour.

See you in January!

Rob

P.S. The other insight I got from Narratology was that third person narration is actually still first person, only by a non-active external narrator. There is always an active ‘speaking voice’.

要查看或添加评论,请登录

Rob Drummond的更多文章

  • Adapting The Short Story Format for Business Use

    Adapting The Short Story Format for Business Use

    I spend a fair bit of time reading books about story craft. Largely, these books are aimed at aspiring screenwriters or…

    2 条评论
  • Announcing: Help Before You Sell!

    Announcing: Help Before You Sell!

    I’ve been quiet for a few months on the podcasting front. So, I’m pleased to announce a new podcast I’m involved with:…

  • Your Letter for 2025

    Your Letter for 2025

    Every year I write an article exploring who I am and what I'm doing with my work. I highly encourage you to use this as…

  • Can You Create ONE Outstanding Piece of Content Every Two Weeks in 2025?

    Can You Create ONE Outstanding Piece of Content Every Two Weeks in 2025?

    The main constraints in marketing are expertise, clarity, and energy… Most marketing service providers market…

  • Storytelling Tips For Future Podcasters!

    Storytelling Tips For Future Podcasters!

    My first podcasting lesson came in the year 2000, back in school, before I’d ever heard of the term ‘podcast’… We’d…

  • Testing and Optimising Your Follow-Up Sequences

    Testing and Optimising Your Follow-Up Sequences

    Marketing follow-up is both a creative and a scientific endeavour. The creative part is setting up your sequences.

    1 条评论
  • How to Structure Your Follow-Up Sequences

    How to Structure Your Follow-Up Sequences

    I was telling you last time about my early misadventures as a Google Ads consultant. I strongly suspected that the…

  • Have You Ever Done a 'Good Job', Then Been Chased Off The Premises?

    Have You Ever Done a 'Good Job', Then Been Chased Off The Premises?

    My first real success in business was as a Google Ads consultant. I quickly discovered that working as a marketing…

    3 条评论
  • How to Uncover and Put Words to Your Genius

    How to Uncover and Put Words to Your Genius

    Do you remember being forced to do gymnastics at school? At my testosterone-fuelled all-boys grammar school they liked…

    3 条评论
  • Why You Might Consider Starting a Podcast

    Why You Might Consider Starting a Podcast

    Quick question: what was the first podcast you ever listened to? Mine was Ed Dale and Frank Kern’s Underachiever…

    3 条评论