Timeless email marketing tips

Hi friend,

Thanks for reading Three Things Thursday. Kudos to you for improving your email marketing awareness and skills! ??

In this edition we bring you classic email marketing advice that stands the test of?time.

With all the Black Friday / Cyber Monday noise we thought it's important to remember these.

1. Breath of fresh air: we appreciate the practical thinking around changes in the email marketing space that thought leader Chad S. White shares in his article, Accepting that You Can’t Change People… or Subscribers or Inbox Providers.
2. The point of email segmentation is to get the right messages to the right people. Brush up on your best practices for email list segmentation.
3. About 15% of your clients face barriers (such as low vision) to accessing digital information and make use of screen readers and other tools to help engage with apps, websites, emails etc. Make your emails more inclusive with these 4 accessibility best practices.

If you’d like some help getting your email marketing ducks in a row for 2024 reach out for an obligation-free chat.

?? Yes, I’m interested!

Reply directly to this email or go ahead and schedule a 30-minute Zoom call with our founder Melaina Gross .

Till next Thursday,

?? Team Cantaloupe