Timeless brand strategies for 2024 that you can use now

Welcome to the New Year and a new set of focuses, goals, and resolutions.

In business, this is the perfect time to reflect on what worked in 2023, what to keep, and what to drop this year. What is timeless, and what needs refinement??

Last year around this time, the world was obsessed with AI and all the ways it would change how we humans do life. Well, a year later, I feel like we’ve all made peace with some of it. Yes, it’s here to stay, and yet so are some time-tested strategies that always work. That’s what’s on my heart today.

Here’s a simple truth: Moving people is the key to building a brand that lasts.?

2023 felt like a whirlwind in the realms of marketing, AI, and content creation. Up popped craziness like ‘Build a digital course in a day with AI.’ What the actual heck? As if that is going to have any value. Quality takes time and investment.?

Of course, there was initial panic about AI replacing creative people and overnight experts who claimed to know how to use all the tools. But today, a year later, the tone has shifted. Yep, AI is here to stay, but so are the fundamental aspects of human connection. Let's talk about three time-tested strategies that will remain relevant in 2024 and beyond.

1. Create and Nurture Referral Partnerships

One timeless brand strategy I love to use in my business and when working with clients is collaborating with companies that share your target audience but aren’t direct competitors. Identifying businesses that already have a community of your ideal clients is a great way to grow your reach, build a stable business, and secure a solid flow of new customers. Plus, done well, it can be an extra source of income for you when you refer clients over to your trusted partners.?

For instance, say you're a health coach. You could team up with gyms or fitness studios. Their clients probably will get better results working out if they have pre-made healthy meals or know how to cook and optimize their food world. By collaborating with gyms, you extend your reach to ideal clients and grow your business faster.

How do you put this to work in your business? Start with brainstorming which other businesses are already working with your ideal clients. Reach out to those businesses and approach the owner or leader with a proposal that makes her look good to her customers and benefits both you AND the customers.?

2. Prioritize Human Connection

In the age of technology, humans still crave genuine connections. If your business revolves around building trust and connections, double down on being genuine, showing up for your customers, and delivering a human-to-human experience. Remember, behind every number—whether it's followers, subscribers, or website traffic—are real people.

The age of AI has created a mess of people not trusting anyone or anything or any message. They are craving real human connection and real leaders who show up for them. Audiences desire real subject matter experts who are ready to be seen and heard. It’s a massive opportunity if you are all about keeping it real.?

If you want to put this to work in your business, consider investing in branding that focuses on connection, delivery, and relationship building. Getting to know your customers better than anyone else in your space means investing in brand experiences that put your customers' needs first. Yes, this probably means slowing down, as well as spending a bit more money and time making the experience top-notch. It’ll be worth it in brand loyalty, trust me.?

3. Think Legacy

Businesses that endure for decades and centuries have a vision that extends into the future. Think about the next steps for your business, even visualizing its impact in the years to come.?

When I first had the idea for this post (and YouTube episode that you can watch here) I started by researching what companies started in 1924, 100 years ago.?

I found 2 that made me smile, so I thought I’d share them with you. Duracell and Simon & Schuster, which have adapted over time but maintained a commitment to providing essential services or solving problems.

Duracell started by selling mercury batteries to the military. Simon & Schuster was started because the founders had an aunt who pointed out no one was publishing crossword puzzle books. Today, they are both giant companies who have withstood the test of time.?

So here’s my question for you: What is your long-term legacy vision? What can you commit to and invest in to ensure your brand stands the test of time?

As we step into 2024, remember these three timeless strategies that will work when you commit to them:?

1. Align with referral partners?
2. Build human connections?
3. Think legacy

If you found these insights valuable, consider sharing this post with someone like you. Together, we grow.

Ready for a deeper dive? Watch the video on YouTube for more details and examples.

If you're new here, WELCOME! My name is Andrea Reindl, and since 2010, I've been working with authors, leaders, and coaches, helping them build successful businesses.

Today I help others grow their brand or help others do the same with free training on YouTube and a weekly publication Brandable Bites with exclusive inspiration in it, you can sign up here if that floats your boat.

For the right clients, we create Brand Blueprints & offer Done-For-You Packages to make your digital business clear and real. If you would like to book a discovery call and see if I can help you, here is a link to my schedule.