The Timeless Art of Being There for Your Sales Team
Emmanuel Lebot
Senior Leadership Team Member | Transformation | GTM Strategy | Fast growing SaaS companies | Rapid, constant and sustainable sales acceleration | P&L | Advisor | Entrepreneur | ex Salesforce | ex SAP
Going back on a small post written some years ago, I thought I could take some #time to elaborate on it :-)
The best gift you can give someone is your time.
In the fast-paced world of #sales, one might think that the key to #success lies in numbers, in strategies, or in the art of #persuasion. While all of these are undeniably vital, there's another ingredient often overlooked: The gift of time.
Time: A Precious Commodity
In an age where time is synonymous with money, every second counts. Particularly in a position like a sales #leader, where targets loom large and results are the yardstick of performance. However, here's a perspective to ponder: can the time dedicated to team members actually be quantified?
A sentiment echoed by many experienced sales leaders is that when a team member approaches with a concern, request, or even just a thought, that moment holds incredible significance. They're not just sharing words; they're sharing a part of their journey, seeking guidance, affirmation, or sometimes just an understanding ear.
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The Risk of "Later"
Employees value immediate feedback and attention. A simple "come back later" can sometimes translate to "you're not a priority right now." And in sales, with its roller-coaster of highs and lows, such a sentiment can be disastrous. That feedback, that moment of concern or triumph, can be fleeting. If not captured then and there, it might vanish, taking with it a golden opportunity to nurture, guide, and inspire.
Planning for the Unplanned
The unpredictable nature of sales calls for a different kind of time management. While meetings, client calls, and strategy sessions often populate a sales manager's calendar, it's essential to carve out "unplanned" slots. These are not for the manager to take a break, but to be available, to be approachable. It’s like keeping a window open for serendipity; you never know which gust of wind brings in a fresh perspective or a spark of innovation.
A leader’s accessibility and willingness to listen can dramatically increase team morale and can potentially drive higher sales. These interactions, spontaneous and genuine, foster trust, and build bonds stronger than any team-building exercise could.
In Conclusion
Sales isn’t just about numbers. It's about people. The essence of a thriving sales team doesn't just lie in the deals they close but in the camaraderie they share and the trust they build. As a sales manager, being there for them, with time and attention, is not just a responsibility but a privilege.
So, the next time your calendar pings with a meeting reminder, maybe take a moment to look up, make eye contact, and share a smile with a team member. Sometimes, that's all the motivation they need to move mountains.