That time when I came to the end of a decade
Ruth Penfold
Founder of Bloom | Leadership | Culture | Wellness | Authenticity | On a mission to create a world where we get to be all of who we are
The end of a decade is significant moment in time that makes a lot of us reflect over the past one. As I look back over the past 10 stretch, it’s funny for me to think sometimes that my life hasn’t always been this way. For those who stumble across me for the first time, you might make the same assumption also.
The truth is that in 2010 something magical happened: I ejected myself out of the life that I had created and built a whole new one, a new one with love at its core.
The journey hasn’t been an easy one, but my goodness it has been entirely worth it. Each and every year I feel like I get a little closer to my truer sense of self. Each and every year, whatever the headlines might have read in my life at the time (we all have dramatic headlines right!?), I have felt truly blessed and thankful to be right where I am, living and learning.
The question that I have kept asking myself along the way is: How do I keep bringing more and more love to each and every thing thing I do?
Indulge me for a moment whilst I track back through those years for a hot minute, and share with you the various stages of development. Like the evolution of Penfold. My path to wellness. My path to whole body livingness.
I’ve also punctuated each year with a song that captured my heart that year just for funsies... you can take the girl out of Shazam but you can't take Shazam out of the girl after all.
2010: Swim Good, Frank Ocean. The year that I forced myself to accept the reality that I had been fighting against; that I had chosen to place myself in the middle of an abusive relationship for the past 12 years and I needed to leave. With the help of coaching I finally left in the November of that year, filed for divorce and left the home that I had built behind. In writing this post, I realised this is a whole post of it’s own, so my next blog post will go into a little more detail on domestic abuse.
If you are experiencing domestic abuse or have someone close to you whom you are worried about, please reach out to me. I am not an expert on this matter beyond my lived experience. There are a myriad of wonderful support groups who can offer more practical support like Refuge, who have a 24 hour helpline on 0808 2000 247.
2011: Heartbeat, Nneka. This was the year when I managed to crawl back into life. I landed into this year completely shell shocked, and set about trying to establish some semblance of normality. I was afraid both of my past and of my future so I spent a lot of that time drinking too much alcohol. Somewhere within that I also allowed space for the friendships that became like family to grow. The possibilities that lay in front of me felt overwhelming, so I tried to stay safe with a small core group of people. After six months of turbulence I settled into a new flat and started to find my feet, but the struggle was real.
2012: Get Free, Major Lazer. With growing confidence, I started to make decisions that served me. This started with stopping drinking alcohol and caffeine completely, and was the beginning of my commitment to food choices that truly support my body (which I've later iterated on). I’d suffered from stress and food induced IBS throughout my 20’s, and I had pretty much fixed it by this point. I was still searching in earnest for an identity. I thought I’d found it in the art world. I started to let people call me Ruthie; a move that I now see was borne of fear, I felt it made me smaller and easier for the world to stomach somehow. I started to meet people, lots of people, and allowed my instinctive curiosity to flourish.
2013: Change, Natty. I came to the realisation that I wasn’t going to find what I was looking for outside of myself, but I struggled to find my way in. With the help of coaching, I managed to make some choices that supported me better, but I still lived to support others rather than myself. I’d thrown myself into the art world fully, and was doing that work alongside a busy day job. I joined Shazam at the end of that year and found a new obsession. Shazam captivated my imagination and I gave everything I had to build out the right foundation for that business. Where I grew at this time was mainly in professional confidence and competence. I arrived awash with imposter syndrome, but I was able to produce great work there that meant I was able to let some of that go.
2014: Live Your Life, Yuna. First new love. I started dating and started to try to find a way to share my world with others. It was pretty gnarly. The protection and independence I’d created to leave the relationship of my 20’s made it super hard to let love in. Honestly, at this time I simply wasn’t able to. I’d just started to show myself signs of love (baby steps), and the idea of another person truly loving me was more than I could fathom. So I guess you could say that this year I could see/smell/taste the delights that life truly had to offer, but I was still falling short of experiencing them fully. The song truly punctuates that for me, I can remember walking along listening to it, joy rising inside me, but very much living vicariously through the joyful experiences of others.
2015: Florasia, Taylor McFerrin. This was the moment I started to heal from the troubles I had experienced in earlier life. I started to see Sara Williams and began to connect to myself though sessions with her. That work was the beginning of the path towards gentleness and a deeper audit of the smaller details about how I was living. I got a taste of meditation here, and learnt what it felt like to connect to myself fully. I started to exercise and feel the strength grow within my body. I rented my first flat solo that year, which was a big bold step at the time, for someone who had up until that time been in a tiny box room feeling like that was all I needed (and deserved actually). The song captivated my imagination, and sparked a greater curiosity for the love that might be available to me.
2016: Lite Weight, Anderson Paak. The path towards gentleness continued with a sharp segway into some fairly aggressive yoga. It took me a while on this path to find the ability to slow down and breathe and find more of a balanced practice. I learnt how to meditate alongside this with Sara at her then clinic, being part of that group I learnt so much about rest and recovery, and though a well established early riser by this point, became much more committed to rhythms and schedules for my body. This was where my meditation practice truly began, and I started to learn myself and my reactions to things from the inside. The song captured my heart with its effervescence of spirit but with the deeper message of ‘there’s no reason to be afraid’.
2017: Tawo, Jordan Rakei. I took the meditation work a little further by getting involved in the ‘Just Breathe Project’ with Michael James Wong. I also did a little more speaking therapy at this time, as I began to wonder whether the walls I had built around my heart were going to allow the right kind of love in. My goal at this time was to embrace vulnerability, and learn to live less in my alpha driving mode. My world felt joyful though, and I got better at making quick decisions on things that weren’t serving me. I was in the groove at Shazam and seeing the impact I was able to create. The song captivated me and my feeling of being blessed by my experiences.
2018: Morning After, dsvn. I continued to work to try and find the space to enjoy the path of walking alongside another person. I joined Onfido, and could see the aching need for some of the work I was doing personally from a business standpoint - meditation, connection, care. It was like the stars were aligning for me again professionally speaking and like all the learnings were coming together in a brilliant way. My side note is that I’d also thrown myself into my work here in a fairly unhealthy way, which my obsessive streak is a little prone to. I was able to draw upon the toolkit I had created and dial up on meditation and other work to support myself at this time.
2019: Told You So, Miguel. I started this year with the goal of ‘being’ over ‘doing’ and I failed miserably. I am one of life’s do-ers and that’s hard to change. This whole time, even when it was detrimental to me, I’ve ridiculously overachieved at the thing I’ve set my mind to. So I finish the year with renewed intent. To live, to love, to breathe. To go deeper. To find more space. To slow down. I’ll let you know how I get on with that. The song is fabulous, but also carries the message for me that we actually always know what’s right for us, I knew it at the start of the year, but still carried on diving into the waves of doing. There’s a great question we can ask ourselves most of the time when we embark on a new project: ‘What are we going to ‘learn’ six months from now that we already know today?’.
I continue my work on the spectrum of love, sorting through myself and my ways of working to configure myself in the optimum way to truly thrive. I also carry that quest into the businesses that we are supporting within the Launchpad, to help them build the right experience for themselves and their people.
My intention is to fill the next decade with even more LOVE. Love is, after all, the most precious thing that we have my friends; love for ourselves and love for each other (and boy does our world need more of that now).
Happy new decade beautiful people.
Chief Commercial Officer. Creators and Tech.
4 年This is beautiful and give you major props for the sharing of your journey.? You've always been my work spirit animal.? Hope you are happy and fulfilled.? You deserve it.?
Board Chair | NED | Ceramicist | Clean tech investment advisor | innovation expert
4 年So pleased you have joined us Ruth! Amazing to read your journey over the past decade
I help people unlock the power of their corporate careers and wrote best-selling book Corporate Escapology
4 年Love this Ruth Penfold - really happy your ten year journey has resulted in a hopefully long pit stop with us. Very much looking forward to seeing more of what you’ve learnt help us at Launchpad and our resident businesses. I think all your songs are too cool for me...
Revenue Enablement at Moss ??
4 年Truly inspiring post Ruth. Feeling very blessed to have got to know you at the end of the decade :)?
Co-Founder @ Tacenda
4 年Great article Penfold!! Happy new Year