The time we demystified investing for novices at a renowned news outlet.

By Sahil Luthra

Our mission with one of Canada's largest news sources was to revitalize their existing stock market watchlist tool, creating a more intuitive and informative platform, particularly for new investors. This task was both ambitious and essential, aiming to simplify the complex world of stock market investment for a new generation.?

We began by understanding the user journey, focusing on what makes investing intimidating for most. The feedback was clear: people sought an experience less centred around cold numbers and more towards informed decision-making. They needed a tool that didn't just list stocks but educated them about the market's ebbs and flows.

This moment was pivotal for our team because we knew what we were building was much more than a list; it had to be a gateway to understanding the stock market. This inspired the addition of features like top gainers and losers, curated watchlists, and detailed stock information, turning the tool into a comprehensive learning experience.

One of the most impactful elements of our strategy was integrating relevant news and articles, utilizing the wealth of content our client was already producing. We linked pertinent news with each stock on the watchlist, offering a narrative to the numbers and helping users comprehend stock performances.

Recognizing the shift towards mobile-first users, we optimized the experience for mobile platforms, ensuring seamless and engaging access across tablets, smartphones, and desktops. Our design and development efforts catered to the modern investor's lifestyle, who requires information on the go.

This project was more than a technical achievement; it was about making the world of stocks and investments accessible and understandable. Our newly developed watchlist tool evolved from a mere feature to a vital educational platform, enlightening thousands of users and fostering informed investment decisions for a new generation of investors.?