It is time for a TruScan!
We like to think that businesses work on their business plans- enthusiastically putting their vision into a written roadmap and undertaking all the necessary research. But that is not always true, and, in the current time of uncertainty, not always relevant.
Which is where we come in as businesses are rethinking their long-term business models and trying to understand their unique selling points.
TruScan, using an understanding of sectoral trends and best practices in a changing marketplace, focuses on finding and ranking the competition to enable our clients to (re)develop their competitor advantage.
Every business has competition, do not think that you are the exception to this rule. Digital spaces are overcrowded, and a business must stand out to attract and keep customers. And to do this means understanding where one ranks against what is out there.
Starting or re-orientating a business is pretty much like building a house without a solid understanding of what one is building on. And without a strong foundation, the house is likely to come tumbling down.
TruScan focuses on your competition so that you can focus on your business.
The TruScan offering comes in a range of packages, suitable for those just starting out all the way to those wanting to play in the big leagues.
Each package, however, provides the following:
?An overview of market trends to help you position your business strategically.
?Identification of key competitors to enable you to understand the gaps and opportunities.
?A rating against selected criteria, including scale of operations, customer segments, product and training offerings, sales and marketing channels, differentiators, funding models and sales platforms.
?Relevant insights and recommendations to help your positioning and strategic planning.
This month we are offering 3 lucky businesses an entry-level TruScan to support the building of their competitive edge.
Simply email [email protected] for more information about TruScan or our other offers