Time Tricks
Sane Difference
A branding studio based in Mumbai, a cat amongst pigeons based in principle. A company of one that questions growth
India is perhaps one of the few countries where a work day begins at 11. Advertising is one of the industries in this country that begins its day at 4. Even if they all ‘clock-in’ by 9:30.?
The offline bedlam days of the 1990s are well past. But it’s pretty easy going once you beep in.
9:30 - 10:00 - settling in.
10:00 - 10:30 - chai sutta ityaadi.
10:30 - 11:30 - some catch up on email.
11:30 - 12:30 - some calls because someone is always WFH.
12:30 - 2:30 - lunch and other shenanigans (picking a dish on Swiggy, asking colleagues what they want to order, ordering, waiting for the delivery guy, picking it up from downstairs, eating, chatting, etc.).
2:30 - 2:45 - quick sutta (non-smokers scroll Instagram, the other addiction).
2:45 - 3:30 - marinate in lunch and slow down a tad.
3:30 - coffee.
4:00 - begin work.?
Now, all this while, the rookies / youngsters / newbies / interns - whatever you want to call them - are going about their days and ways, doing their thing (which also includes waiting on their seniors).?
The first feedback comes in around 4. Along with the expectation and anticipation that the evening is no more. Kiss away those plans. If you have a plan, you aren’t serious about your career. Wash away those desires. If you have desires, you have had it too easy. Pack away those non-work commitments. If you have any, you are too spoiled. Don’t you know we walked 5 miles to school? You went in a Creta. No wonder.
Work begins post feedback and then the rounds follow. With a digression and disappearance of seniors around 6:30. 6:30 p.m. is the Bermuda triangle of time for seniors. Nobody knows where they go.?
But bad time management is a trickle down effect.
Just because you don’t have a life doesn’t mean the youngsters don’t. Of course, it’s the youngsters who are lazy, privileged, incompetent and not committed. Duh.