Is it time to throw out your existing tech stack?
Christopher Antonopoulos
Helping RevOps/Sales/Marketing Leaders Build & Optimize Demand Generation Systems Across Channels to Increase Return on Marketing Investment ? Marketing Automation ? Sales CRM
Is it time to tune up your tech stack or start from scratch - and what are the potential business impacts of both? For a lot of us, the spring season comes with the usual ‘spring cleaning’ around the house or yard.
It might be time to apply that same annual look when it comes to our tech stacks.??
At Measured Results Marketing , we’ve had a number of conversations internally and with clients and prospects to evaluate whether the clean-up in their existing marketing and sales operations tools is worth the fine tuning or if it’s time to start fresh.
Like any exercise regarding your tech stack, we started the process by taking inventory of our current stack to see what was under the hood.?
We’ve seen quite a few changes over the last decade in terms of the sophistication of the tools that we use as well as the applications we have added. What we found was surprising and, frankly, a little scary. We found around 50 applications in total to scrub through with a fine tooth comb.
In post 2, I’ll share the decision criteria we came up with to tackle the million dollar question of tuning vs. rebuilding. Spoiler alert: It’s more complex than I ever imagined.
But before I do, I want to understand what you think and what questions you would ask when making this decision.
Should we tune our technology stock, or start from scratch and rebuild it?
Defining exactly what pain points your org is trying to solve for via tech, creating a roadmap by aligning on what tech is still relevant as your business grows, driving the u&a of those that are (and if not, getting rid of them), making sure that you are using every applicable feature, and ensuring that you have initiatives and campaigns already lined up so that you use new tools starting day 1, are all critical pieces in getting every $ out of your tech stack. #martech #revops