Is it Time to Take Your Customer Acquisition Strategy to the Next Level?

• Uncover what it takes to elevate your brand or business to the next level by boosting brand/product discovery and converting consumers.
• Learn a step-based method for scaling up your customer acquisition strategy.
• Skyrocket your customer acquisition strategy into the stratosphere faster by working with Interest Media and taking advantage of our omni-channel solutions for advertisers and publishers.

Read the full article on the Interest Media website >>

Every brand or business reaches a point when they reach a plateau and get stuck at a level. There may be various distinct stages of this type of “hitting the wall.” On the low end, there’s the plateau of trying to be profitable or simply breaking even. At another level, it’s that wall where you’re doing okay, getting by. Then there’s that plateau where you’re profitable, but you can see the big profits on the horizon and that’s really where you want to put your business.

9 WAYS TO TAKE YOUR CUSTOMER ACQUISITION STRATEGY TO THE NEXT LEVEL

Here are nine methods for taking your customer acquisition strategy to the next level. Not all of these methods will likely apply or be necessary to your particular brand and/or business needs. But if all apply, use them all. Utilize them as they make sense for your marketing goals. Consider them “tools” in your marketing toolbox and select the ones that meet your situation.

1. DEVELOP AND/OR UPDATE YOUR SEO STRATEGY TO IMPROVE SEARCH RANKINGS

As discussed earlier, if you are a new brand or company your biggest issue for attracting new customers is awareness and visibility. It’s all about being discovered. Some of the strategies that will follow also improve discovery. But the first place we want to start is making sure that being discovered for “free” – without having to pay for advertising – is in place and being utilized to its fullest. It won’t be your only strategy, but when discovery is critical – SEO is critical. Depending on your advertising budget, SEO can also be critical for established brands.

SEO is a long-term strategy, meaning it takes time to get results that can be analyzed to determine whether it is working or not and/or what needs to be adjusted or changed. This is a repeating cycle. There is no such thing as “set it and forget it.” SEO is a continual work in progress that constantly needs to be analyzed and reformulated as necessary to achieve its desired result – even when it’s working.

Search engines continually update their algorithms, and your competition makes changes as well. It’s an ongoing battle that never ends to stay on top. If you’ve been neglecting your SEO, in some cases, that alone could be the factor that has made you plateau and is preventing you from getting to the next level.

2. SEEK TO BUILD A SOCIAL MEDIA FOLLOWING

“31% of social media users discover new products through influencers,”– HubSpot Marketing Report

Social media is another place where brands and businesses can attract a large following of new customers, as well as retain existing customers.

There are several important things to be aware of when moving into the realm of social media-seeking customers.

First, each different social media site is a world of its own. It has a set of common behaviors and expectations unique to its audience. Each social media platform leans toward different styles. Thus, a technique or piece of content that works on one platform, may not do as well on another.

Second, it’s important to know what’s a faux pas so that you don’t make a mistake that could hurt your reputation.

Third, a lot of social media is driven by influencers, which we will address in the next strategy.

Fourth, engaging and interactive content tends to perform best on social media.

3. CREATING PARTNERSHIP PROGRAMS

“Increasing influencer marketing spending leads to increased engagement,”– University of Washington Study

As previously mentioned, social media “influencers” hold huge sway with audiences. Influencers are one of the best ways to increase audience engagement. That’s one major reason, but not all the reasons that you may want to consider trying to partner with influencers.

The majority of consumers, 42% look to influencers for how-to content and tutorials.

When a company or brand starts a channel on social media, it may take time to gain the audience’s trust. Typically, people just think companies are there to sell them stuff. It can take a while to have them view you like a “trusted friend.”

4. USE CONTENT MARKETING AND ENGAGE CONSUMERS WITH HELPFUL INFORMATION

“76% of marketers reported that content marketing helped generate leads/demands in 2023,” – Content Marketing Institute

One of the best ways to build authority and authenticity is to build a bond with your customers by being helpful, especially through free content.

5. ENGAGE IN EMAIL MARKETING

“The ROI on email is $36 for every $1 spent,” – Litmus study

You’re probably already doing this, but it has to be mentioned. Old doesn’t mean dead or even tired when it comes to email. Despite the popularity of push notifications, apps, and social media marketing – email marketing remains a must-have, highly effective marketing channel.

Email is another marketing channel where you can put the act of being helpful to your customers into play. Offer newsletters that contain helpful and educational information that your customers will look forward to receiving every month.

Personalization can also be utilized with newsletters to ensure you’re getting precisely targeted messages to the right audience.

6. CREATE CUSTOMER LOYALTY AND/OR REWARDS PROGRAMS

Customer loyalty and rewards programs can keep customers coming back. These programs can also drive new purchases and/or up-sells. “Personalized experiences” can be used both to attract new customers and retain existing customers.

“Early access” offers can entice loyalty/rewards program members to make purchases at a discount or to snap up limited availability products.

7. RUNNING SWEEPSTAKES OFFERS

Another powerful way of attracting new and reactivating existing customers is through sweepstakes offers. Sweepstakes can drive new product launches, draw attention to new highlights in your brand, boost purchases, raise sales, and more.

Interest Media is a leader in helping brands and businesses connect to the right audience. We can provide leading expertise on how to run compliant and effective promotions. Interest Media has a wide variety of owned and operated sweepstakes properties geared toward helping publishers and brands boost their ROI.

8. MAKE POST-PURCHASE OFFERS

Done properly, post-purchase offers after the checkout experience are a great way to increase “up-sales” and “cross-sales” opportunities. These generate additional sales to the same customer at a lower incremental cost per sale.

Aim to make your post-purchase offers personalized to get the most effective results possible. If not personalized at the individual level, personalize at the buyer persona level. Match the offers to the wants, needs, and problems of that particular buyer group or demographic.

9. PAID ADVERTISING: PARTNER WITH A PROVIDER WITH ROBUST TARGETING SOLUTIONS

Rather than trying to initiate and launch all of the strategies listed in the previous steps, another solution is to find an advertising partner with robust and powerful tools to help you scale up cost-effectively.

Interest Media specializes in providing unique, audience-centric, omni-channel solutions to help both advertisers and publishers reach audiences in a highly targeted manner. Interest media uses effective, intent-focused marketing. Focusing on user experience and diversification of campaigns, Interest Media has established publisher trust by offering engaging interactions that resonate with customers.

View the full article on the Interest Media website >>

Let's Start a Conversation

Interest Media offers straight-forward solutions to complex digital marketing dilemmas. Allow us to share with you the many successes we’ve had bridging the gap between quality publishers and brands.

{email} [email protected]

{online} Contact Us

PS: We hope to see you at Affiliate Summit West in January!