Time To Stress Test the Stress Ball
Oksana Koriakova
Global Marketing Maverick. Speaker ?? Strategic thinker ???? Super-connector Events lover. I help people to fall in love with YOUR brand ????
Before you order your next branded stress balls, have a think about this.
The average client receives dozens of branded products per year – many of which get thrown out or re-gifted to their children (who probably still don’t want them) – and end up in the landfill.
Think about how you feel when someone gives you something unwanted at Christmas. It’s big, it’s ugly and you are torn. Do you hide it and bring it out only when they visit? Or do you throw it away?
Especially now, when we are all more environmentally conscious, it’s a painful decision.
When I started Impero 17 years ago, I saw myself as a supplier, and as time went by, I realised that the most effective promotional products came from a more rigorous look at WHO the promotion is being created for, not WHAT the product is.
So I developed “The 6 Steps Purpose Before Product Method”. It encapsulates my entire philosophy and approach to creating a real connection with clients and customers through promotions.
Before you reorder the stress balls or product for that matter let's have a chat. Happy to assist you with product connection strategy. I promise it will add value to your next marketing campaign. Book your call here: https://impero.com.au/strategy/
PS: To get a copy of my 6 Steps methodology feel free to message me, happy to share
Love Oksana x
Relationship Sales & Marketing Professional
4 年So insightful Oksana Koriakova having a unique purposeful gift makes such a difference!
On point. I love the idea. ??????
Clear Calm Growth&Flow (GLOW) | CEO TAB Gordon | Founder Corporate Intraprenuer, PresentNow & SME Genius | Co Founder Group Fit Training & Danolyte ANZ | Director Youth Impact Foundation | Sustainability |
4 年Great article! Thanks for sharing.
Finance Management | Business Development |Operational Excellence | Process Improvement | Risk Assessment & Mitigation | Financial Planning & Analysis
4 年Great Point, I still have people commenting on the great gift of the computer screen cleaner I got through you. I am glad it is still useful to many and best for me it arrived on time, all nice and ready to hand out! Thanks again!
Projects | Community Capacity Building | Customer Experience | Mindset Coach | Personal Growth | Program Design | Training
4 年Great article Oksana. I love having things around me that remind me of experiences. I love that your 6 steps help business to connect