Time to stop consuming and start producing!

It's hard out there for a solopreneur. You have spent the summer dreaming away at the cottage, hanging with friends and family and the days have flown by. Watching Netflix and doom scrolling and you realize,

"It's almost September, oh shit! I had some goals I wanted to accomplish this year and the clock is ticking." - Pretty much everyone

Shifting into gear now is a little tougher when we've enjoyed those long sunny days. Doing it alone is tough! Trying to find new ways to engage and create community can be difficult after a couple of months off, or grinding away at someone else's dream so that you can take that time with your friends and family. What are you hoping to take into 2025?

If you are a solopreneur who is building a product company without any leadership by your side is going to find it hard to shift it up into gear. Are you disciplined enough to get it all done? You have your day job, family, friends, holiday's coming up. You need to step up to the plate on; the website, the marketing strategy, the brand strategy, content systems...the list goes on and on. Anyone who is bootstrapping their company and products needs to read this!

Spending the next 4 months chasing investment so that you can finally start making some moves is a misguided use of your time. You need traction, traction means attention, attention leads to customers, customers leads to revenues, and revenues leads to traction. If you want to go into 2025 with the attention you need to bring something to the table with those investor talks you should focus on earnings.

You can't skip the hard part!

You don't need a lot, but you need some. Being able to make a dollar is a huge step in the mind's eye of an investor. it means that you own a floodgate and it's ready to start flowing. Understanding EBITDA (Earnings Before Interest, Taxes, Depreciation, and Amortization) is essential for building a successful product company. EBITDA measures a company’s operating performance without factoring in financing costs, tax environments, or accounting decisions, making it a clear indicator of operational profitability. For non-technical founders, focusing on EBITDA can highlight the importance of aligning your product strategy with customer needs to drive sustainable growth.

But what does it take to build a truly customer-centric product company? It requires a deep understanding of your customers, a commitment to continuous improvement, and a leadership team capable of navigating complex business challenges. Without the right technical and strategic leadership, it’s easy to get lost in the weeds and miss the mark on product-market fit.

The Value of Fractional Leadership

Imagine having a full board of CXOs—CEO, CTO, CMO, CPO, COO, CFO, and more—guiding your business, helping you make strategic decisions, and ensuring that your products meet market demands. Normally, this kind of expertise would add a hefty $100,000 per month to your burn rate. However, with fractional leadership, you can access this high-level expertise for a fraction of the cost.

Fractional leaders are seasoned experts who work part-time but are fully embedded in your business. They bring senior-level expertise in technology, marketing, finance, sales, and more, with a strong track record of driving growth and building capabilities. Whether you’re a startup, SME, or scaling business, fractional leadership can be the key to unlocking your company’s full potential.

Why You Need a Fractional CXO Now

As we approach the final quarter of 2024, it’s crucial to assess where your business stands and how you can maximize your remaining time this year. Do you need help finding product-market fit? Are you struggling to make the most of your development team’s time? Do you need a technology and product leader who can guide you toward profitability?

With our subscription-based model, you can have a full board of CXO leaders by your side for as little as $2,000 per month. You’ll gain access to the expertise needed to take your idea from concept to reality—without the $100,000/month price tag of traditional full-time hires.

Special Offer: Save Big Before Prices Increase on September 1st

Right now, we’re offering an exclusive deal to the next 10 solopreneurs who sign up before September 1st. Start with us at only $250 monthly and lock in our Launch Pricing for when you need it most. Our $250/m tier is the base Tier, it used to be our Monthly(1h/m) but it is now our Weekly(1h/w)!

So you get 4x more attention to your process and objectives with a CXO!

What else do you get?

This limited-time offer allows you to LOCK IT IN with significant savings on your first fractional CXO

1. Support (20h) Save $747/m before it increases from $1,250 to $1,997.
2. Growth Package(60h) Save $1,207/m before it increases from $3,750 to $4,957.
3. Innovation Package (200h) Save $2,497/m before it increases from $12,500 to $14,997.

With our flexible subscription model, you can scale your leadership needs up or down as your business evolves. Don’t miss this opportunity to build a strong leadership foundation at an unbeatable price. You pay for what you need (or can afford) only when you need it!

What is a fractional CXO?

A fractional is a part-time fully embedded leader. The only difference between a fractional, and their full-time counterpart, is that they are part-time.

• they have senior-level domain expertise (marketing, technology, finance, sales, people, etc.)
• they have a strong track record of leading people and organizations
• their outcome is capability building, driving sustainable growth in the long-term
• they're fully accountable for business results and operating on a day rate or retainer
• they operate as a business leader, at a fraction of their full capacity (1/2, 1/4, 3/4, etc.)

Any small to mid-size business, startup, or scaleup on a budget can benefit from fractional expertise and experience to help them survive or thrive.

That's what we do! We have helped countless solopreneurs in the past 20 years build their products and help them position themselves. For years we tried hourly pricing, or fixed pricing, and value pricing. It is expensive when you are bootstrapping to come up with $20,000 to $50,000 to implement a scope of work.

That's why we switched to subscription pricing so that you only pay for what you need when you need it. when you need us a little, we are there for you a little, when you need us a lot, we are there for you a lot!

If You Act Now You Can Hit Those 2024 Targets!

This is your chance to build a customer-centric product company with the support of a full leadership team—all without breaking the bank.

Maybe you're pre-revenue and cannot justify $1,997/m for a CXO to champion a role in which you see a gap. Maybe $4,497 is a big ask pre-seed to get those new features in or that content strategy executing. This offer allows you to lock in the best prices we can offer to you for when you are making those revenues! For when you do land that Investor!

If you sign up today for just $250/m and get the leadership you need working next to you now, you can get there before the year is up!

What do you have to lose? It's only $250/m to start now!

Take control of your business’s future with our exclusive offer. Schedule a free initial consultation and start your journey to success before September 1st.

Stay Tuned!

@raddrick

https://raddstudio.com

Radd Studio is a fractional multi-preneur studio that helps solopreneurs and digital nomads build out their leadership teams. It's guided by Ikigai and Kaizen, meaning that it's just one well-spent hour per day making continuous improvements in verticals that product owners might lack strength in or might not have time for.