Time spent watching video is at an all-time high. Here's how to capitalise on that...

It's time to capitalise on video ads

Video consumption is higher than ever, particularly amongst the millennial and Gen Z demographics who have grown up as true digital natives. Here are some stats to bring this into context:

- YouTubers watch around 5 billion videos every day

- The average user spends around 69 minutes each week watching online video content (and this figure was recorded in 2018 so the actual current figure is likely to be far higher!)

- 55% of internet users watch at least one video a day

- Facebook users watch 100 million hours of video daily

- From 2019, at least 80% of all internet traffic is comprised of video viewing.[1]

So as the figures show, video is now one of the main reasons to be online - along with e-commerce. As most of us will have seen as we go about our daily lives, people everywhere are on smartphones, watching engaging content in all kinds of situations - whilst commuting, whilst waiting in a restaurant, whilst relaxing at home, and so forth. With a plethora of available platforms, from YouTube to Facebook, Instagram and Pinterest, the demand for video content is there - and brands are responding.

What it means for your business

If you aren't yet video marketing to your target audience, now is the time to consider it. Video is a powerful means of engaging with your audience and it allows you to share branded messages in a rich, compelling way that stimulates that all-important call to action; whether you want the viewer to sign up or to immediately convert to a purchase. Videos are also quick and easy to make with today's accessible technologies. They can be made by your marketing team, your staff, your customers and other kinds of social generated videos, so that your community is also creating exciting and fresh content, as well as your official marketing agency!

Double the impact

The good news is that you can also take your video one step further by combining your content with another huge trend - responsible, or ethical advertising. With a platform such as Threeps, you repurpose your existing video content and show it to interested customers, who can then donate money - at no cost to themselves - to charities that they care about.?

This greatly increases the impact and power of your content and the value of your brand. It shows that you are a modern, responsible and ethical brand that really cares, and allows customers to engage with your content on an entirely new level. In fact, our research shows that customers are far more likely to watch your content all the way to the end if they know they can then click to initiate a donation to a charity that they care about - without any cost to themselves.

Threeps is an example as to how the power of programmatic advertising can be leveraged in an entirely new way to generate better engagement, brand loyalty and conversions, by funnelling money away from traditional online revenue models and towards more giving, values-based ethical advertising that ensures a portion of online spend ends up with charitable causes.

Today's customers love video and they care about cause-based marketing. So combine the two trends to take your own marketing efforts to the next level and to achieve even greater benefits from your online marketing strategy for 2022.

Find out more

Contact Threeps today for a free demo of our exciting new software and to find out how it could help your business achieve more from online advertising and video content in a highly visual, demanding consumer environment.