Time Spent on Digital Media

Time Spent on Digital Media

David Goldstein David Goldstein

David Goldstein

Retired | Founder of Mekko Graphics | Data Visualization and Chart Creation Expert | Former Software Product and Services CEO | Former Harvard Business School and Boston University Questrom and MIT Sloan Professor

发布日期: 2019年12月11日
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Americans spend 70% of their digital media time on smartphones, up from 57% two years ago, as shown in the 100% stacked bar chart on the left. Time spent on desktops went down from 34% to 23% and time spent on tablets went down from 9% to 7%.

Almost all of this time is spent in apps rather than on the web, as shown in the Marimekko chart on the right. On smartphones, 90% of time is in apps and on tablets 84% is spent in apps. Data are compiled by Comscore.

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Click here to learn how to make this chart using the Mekko Graphics add-in to Microsoft PowerPoint and Excel.

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