Is it time to say goodbye to the static shopfront?

Open the door to the video revolution and start building a visual digital shop front to your business that will start attracting people far and wide!

Everyone likes a fancy window display, but despite this many big-name high street retailers are struggling to attract customers as online retail giants like Amazon become ever-more convenient for shoppers. This trend shows no sign of slowing down and is affecting industries beyond the high street. A brand’s social media pages and website are becoming the first stop for people looking to buy, so why ignore the fact that you need to make an impact?

Online content needs to be engaging and kept up to date; video can inject life into any website or social media home page and can communicate your message perfectly in just seconds and without wasting any time!

Video is an extremely flexible means of communication and can be used in a variety of different ways depending on where you want to host it and the core messages you want to convey. By building your video repertoire and making the most of a filming day, you can use various forms and concepts to target the different audiences you want to attract. With the rapid advancements in filming technology, videos are becoming more durable and there are less worries around video quality becoming out-of-date.

This is great news for marketeers as they can start to build up a catalogue of relevant content. On top of this, by analysing your customers' interactions with your video content, such as view time and completion rate, you can build a data-based campaign, using the material that most interests your target consumers, thereby increasing your conversion rate.

Video is a cost-effective way of marketing and with the right team and expertise it can provide your company with an efficient marketing tool to meet all your digital needs; whether that be website, email strip, event or pitch presentation, video has the power to command the attention of your audience.