Is it time to revisit your logo?
Michelle Calcagni
Stakeholder Strategist | Expert Advisor | Change Advocate | Board Member | Founder
The first thing many of us do when we decide to start a business is get a logo designed. This can be something inexpensive or can be a significant investment, but either way it’s often the first stake in the ground that makes your start-up feel “real”. After all, it’s a tangible result and you have something to put on your business cards and website. Whether you’re doing it yourself or working with a design firm, it’s a big step forward.
But it’s not a permanent step. It’s tempting to get your logo in place and put it on autopilot. You’ve checked the box and are moving on to other things. Time slips past as you focus on building and sustaining your business.
Much like you schedule time to look at your financials or your sales pipeline, you need to schedule time to revisit your logo. This is especially true if you’re an entrepreneur leading your own business. After all, you evolve over time – why wouldn’t your logo need to evolve as well?
There are a few key reasons you might need to update your logo:
However, there are also a few good reasons NOT to update your logo.
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If you do decide to revisit or redesign your logo, a big key to success – before you call the graphic design team or start brainstorming ideas – is to get input from stakeholders. Ask clients, colleagues, partners and friends for their input, or consider customer surveys and focus groups.
To help be sure your logo decisions align with your business strategy, give PhoneBox a call. We can help make sure that you’re on the right path and aren’t wasting your valuable time and resources.
Michelle Calcagni - Liked that you included the Not reasons too.