Time to put your money where your mouth is ??
Making You Content
Award-winning content agency in Manchester. Giving brands a voice - and getting it heard ??
Here’s the thing: you know you’re an expert in your field, but does your audience? And, more importantly, has your brand proven itself to them??
Capitalising on your industry insight is all about walking the walk as well as talking the talk. Or, to use another worn-out phrase, it’s all about putting your money where your mouth is.?
You’re a disruptive tech firm? Demonstrate that. Create thought leadership content that offers not only your unique perspective, but evidence of why you’re an expert in your field in a way that’s valuable to your audience.?
This can take various forms…?
Want to become a thought leader?
Create a stand-out whitepaper?
Speaking of putting your money where your mouth is, we’ve just released a guide to crafting your own lead-generating whitepaper campaign. Whitepapers are a powerful (and often cost-effective) way of boosting brand recognition, establishing credibility, and engaging your audience – but only when done right! Our guide explores how to plan, create, and promote this content in just ten simple steps.?
Tell a story
Showing your expertise is one thing, but capturing people's attention is quite another. That's where storytelling comes in – the age-old tactic of building a brand that people will actually buy into. Our blog explores why it’s so powerful, three examples of it used well, and tips for telling your own tale.
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Understand what it takes
Creating valuable thought leadership doesn’t happen overnight, and there’s quite a bit more to it than simply jumping on a topic and putting your thoughts out there. In this blog, our wordsmiths have gathered the essentials for establishing yourself as a thought leader – whatever your discipline.?
February’s top tip: Record it??
Already getting input from clients or staff for your content? Consider interviewing them over Zoom. You can turn the recording into quick sound bites or produce long-form videos for case studies.?
Here are a few things to bear in mind when recording via Zoom:?
Making Made Smarter content?
“Thank you to the team at Making You Content! We are always really impressed with the quality of the content for our blogs, guides and newsletters. We look forward to continuing to work together and would definitely recommend MYC.” – Made Smarter
Looking to establish yourself as a thought leader, but don’t know where to start? MYC have you covered. Start a conversation with us.