Is it time to pause on Musk's Twitter. Is BeReal for brands? Rethinking staffing communications and other insights

This month’s?Worldcom Highlights,?the last of the 2022 series, is packed with?advice?and guidance. We hope you found these useful for your communication efforts this year.

We would like to wish you a joyful Holiday season and a peaceful and prosperous 2023. We hope the insights and expert?advice?from our global partners will continue to add value and?help?you solve your toughest communication challenges in 2023 and beyond.

>>Keep up to date with our latest expert communication news and analysis?by subscribing to our regular newsletter.

Is It Time To Pause on Musk’s Twitter for Now?

By?Padilla, our partner in Minnesota, New York and San Francisco, United States

Many companies are sitting on the sideline, trying to figure out how they should move forward with the platform. With no clear indication of what the future holds for Twitter, our partners at Padilla are advising their clients to pause the use of the platform for their brand until things are a bit clearer. See why.

The New Normal: Rethinking Staffing Communications

By?The Pollack Group, our partner in Los Angeles, CA, United States

It’s no secret that recruiting and retention have become a major challenge for employers across multiple industries. In this post, our partners at The Pollack Group share some insight that should be considered for overcoming this.

Improving SEO to Boost Your Brand’s Reach

By?True Digital Communications, our partner in Cleveland, Ohio, United States

Ranking on the first page of Google – everyone wants to. However, there are key SEO practices you should consider for this to be in the realm of possibility. The good news is that getting started with SEO doesn’t have to be challenging.

Is BeReal for Brands?

By?Coyne?Public?Relations, our partner in Parsippany, NJ, United States

New social media channels are always on the rise – but are they always worth the hype??See how brands are taking advantage of this new social media platform.

Colors Fonts and Change

By?RLF Communications, our partner in Greensboro, NC, United States

If you're a creative professional, it might not be news that massive Adobe changes are coming in 2023, including Pantone Color Systems charging a subscription fee for using Pantone colors in Adobe Creative Cloud applications. Check out this blog for more information.

>>READ MORE INSIGHTS FROM WORLDCOM EXPERTS HERE

Check Out Worldcom's Crisis Preparedness and Protection Service

Salus is a Worldcom-branded crisis preparedness and response service designed to?help?organizations protect high value human, physical, intellectual or brand assets in the event of a crisis occurring. The service is designed to protect brands in one or multiple countries by using the same preparation approach with support from local crisis experts who understand the country’s local market context.

>>Find out how SALUS can protect your organization in the event of a crisis

News from around the Partnership

Bill Imada Introduced Into PRWeek's 2022 Hall of Fame

Join us in honoring?Bill Imada, founder, chairman & chief connectivity officer of our partner agency,?IW Group, based in LA, U.S.?#PRWeek's Hall of Fame was set up in 2013 to recognize individuals who have made outstanding contributions to the communications industry. The six honorees in the class of 2022 were recognized at an event in New York City on December 5. Congratulations on this outstanding accomplishment! Read more >>

Phillips Group Wins The IPRA International?Public?Relations?Association Golden Awards

Phillips Group, our partner based in Queensland, was announced as the only Australian winner of the #IPRA International?Public?Relations? Association Golden World Awards for their joint work with Esri Australia, on the 'Mapping Evil podcast'?PR?campaign in the Technology - Agency category. Congratulations! Read more >>

LF Channel Announced As an SME Winner of 'Empresas Que Suman' / 'Companies That Contribute' Initiative

LF Channel, our partner based in Barcelona, Spain, has been awarded in SME category of #EmpresasQueSuman initiative (companies that contribute, in English). Granted by Accem, this award recognizes society positive impact of business actions through their commitment to #SDG and #2030agenda. Congratulations! Read more >>

Cookerly Takes Home Thirteen Top PRSA Honors and Appoints Cory Stewart to Lead Agency Into its Fourth Decade

Cookerly PR, our partner in Atlanta, Georgia, U.S., and its clients took home 13 top honors – 10 Phoenix Awards and three Awards of Excellence – at 2022 Public Relations Society of America (#PRSA) Georgia Chapter Awards Celebration. Congratulations! Read more >>

Cory Stewart?has been named chief executive officer at Cookerly PR. New position reflects 17-years of Stewart’s outstanding counsel to a broad list of clients?in almost every sector including energy, technology, finance, healthcare, manufacturing and many others. We wish Cory many successes in his new role! Read more >>

Beutler Ink Wins Four Davey Awards in 2022

The annual International Davey Awards were established to recognize the “achievements of the “Creative Davids” who derive their strength from big ideas, rather than stratospheric budgets.” It’s an award for the best small shops worldwide, and our partners at?Beutler Ink, Washington DC, U.S., won four #Davey Awards for 2022. Congratulations! Read more >>

JBP Managing Director Appointed Global Chair of Marketing of Worldcom's International PR Partnership

Chris Lawrance, the Managing Director of our partner communications consultancy?JBP, based in the U.K. has been appointed to chair the global marketing activities of Worldcom. Chris succeeds outgoing chair Stefan Pollack of the The Pollack Group (Los Angeles) who is assuming a new role on the Global Board. Read more >>

CASACOM Prepares Its Succession

CASACOM, our partners in Montreal, Canada, announced that a next generation of entrepreneurs will become shareholders of the national public relations and communication firm.?In line with the founder's long held vision for CASACOM, this step ensures the firm’s desire to continue its growth trajectory while remaining independent, and to further their unique integrated approach to providing strategic communications services across Canada and around the world. Read more >>

The Best Careers in PR

Are you looking to grow your career in PR and communications? Do it at one of the best agencies in the world! Check out what positions are open within our partner agencies.

View PR Career Opportunities with Our Worldcom Partners

Want to Review Your 2022 Communications Strategy? Use our free Self-Assessment Tool

Worldcom PR Group's?Communication Self-Assessment Tool?is a unique resource to measure your Communications performance. The tool includes questions about 10 Communications dimensions, all of which are important for effective communications. It is free to use, and provides instant results which you can download and share with your team.

As the pandemic has changed everything, it makes sense to review your communications approach to see if it meets the needs of a 'new' world we are in. Use this tool now to help identify your strengths and where you can improve.

Rate Your Communications Performance Now

Thanks for reading! We hope these highlights added value to your PR & Communications efforts in 2022.

You can connect with all our global PR & Communications Partners here

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