Is it time to be an orange?

On my desk is a small pile of pieces of paper in different sizes and colors. Each one has a saying I've heard or stumbled on over the years that I jotted down so I didn't forget it. They all speak to taking a different path when it comes to your sales and marketing messages. Here are my favorites:??

• Same is lame?
• Expected gets overlooked?
• Veer to bumpy left when others go to the smooth right
• In a world where apples are compared to apples, be an orange

The best results we see from the communications we create for clients is when they are willing to take a different approach or stance than they have in the past.?

If you are struggling to achieve a better response from your audiences, is it possible you need to change things up??If so, and you would love to brainstorm how—whether it's with your messaging or operations or both—please grab time on my calendar. We're here to help!

In the meantime, see below for a few ideas on how to make a difference in your organization...

—Cathy Cain-Blank

CONTENT TO HELP YOUR BUSINESS GROW

Need tactical help? Insights? You'll find it all on our blog.

Start with these articles:

Sales and Marketing Alignment: A Game Changer for B2B Companies

How to Optimize Your B2B Email Marketing with UTM Parameters

"Nobody cares how much you know, until they know how much you care."—Theodore Roosevelt

HUBSPOT USERS, TAKE NOTE

Need help keeping up with HubSpot's enhancements? Start by signing up for our Weekly SMS HubSpot Tip. Text your name, email address and the words GETSAVVY to 847-545-0378.

Last week's tip: Colored Deal Tag and Ticket Tag properties can now be viewed on Record pages, in Workflows, and in Reporting, like any other property.

Sales Hub Users: How to Use Lead Scoring

If you’re using HubSpot's Sales Hub, you know it delivers everything you need for managing customer and prospect relationships (and much more). But have you taken advantage of?HubSpot's Lead Scoring feature? Learn more here.

In the spring of 2018, we became a HubSpot Partner. If you're a user and need help keeping up with platform enhancements, troubleshooting, building custom reports, or training new employees, we're available on an hourly or project basis. Schedule a call to talk about your needs!

UPCOMING WEBINARS

It's Social Selling—Not Selling on LinkedIn

July 20, 1-2 pm CST

Social Selling is the practice of using social media channels to establish ties with your target audiences and, over time, generate new business opportunities. LinkedIn is the top platform for B2B Social Selling as it provides a wealth of information about your prospects’ interests, challenges, and needs.??

What you'll learn:

• The essential steps for building an active, professional LinkedIn profile
• 3 strategies for finding and getting to know your target audiences?
• How to connect and communicate in a meaningful, memorable way

How to Create Results-Generating B2B Marketing & Sales Emails

July 26, 1-2 pm CST

Properly executed, marketing and sales emails are effective. They help companies establish new relationships, strengthen ties, introduce new products and services, and generate opportunities to work together.

In this webinar, we'll discuss the challenges we see with B2B email campaigns, share industry best practices, and provide strategies and tactics for improving campaign results.?

What you'll learn:

• If you need a different approach to the content and/or format of your emails
• If you're reaching out to the wrong audiences
• If you have unrealistic expectations of your audiences and/or your platform

Thanks for reading! :-)